Changes are afoot at Azzaro, which just announced that creative director Vanessa Seward will no longer lead the brand. "The House of Azzaro and Vanessa Seward are moving forward in different directions," said a statement from the label, which reports that it will announce a successor "shortly." Reasons for the split are currently unclear, but WWD describes the split as "amicable" and says that the company is "in a solid financial position to pursue its development." Seward had been at the label since 2002 and overtook the top spot after Loris Azzaro died in 2003.
If there were ever one thing associated with Paris fashion, surely the word 'chic' would come to mind? And that's exactly what Vanessa Seward channelled for Azzaro's Spring Summer 2010 collection. Prim and proper cocktail dresses were in abundance, in a classic palette of cream, black, and the occasional splash of navy, cobalt and muted blue. Hemlines were kept above the knee - short but still classy - embellishments were subtle, with feathers and beading in similar hues to the dresses, and fabrics were sheer and flowing.
With hair sleek and tied back, classic red lips, and nude cutesy heels, Seward went for the simplistic approach to her latest collection for Azzaro - evoking a timeless feel. There were a few references to the Greek culture towards the end of the show, with Grecian style ivy head decorations and gold and white draped dresses that seemed a little lost within the rest of the collection, however highlights included a suprising embellished jumpsuit, and cream, fully feathered coat.
