Last month Pantene announced that they are working with TeamGB track cyclist Victoria Pendleton but she's not the only person the brand are partnering with. Yesterday they revealed thatZooey Deschanel is their new face.
Deschanel, who follows in the footsteps of stars like Eva Mendes and Naomi Watts, is the fact of their Beautiful Lengths Collection, which will drop this August on print, online and on TV. 'I am so excited to be a part of the Pantene family,' she said in a release. 'Anyone who knows me knows that I am really into hair. I'm a real girly girl and love doing my hair and experimenting with different styles.'
With less than 100 days until London hosts the 2012 Olympics, all eyes are on TeamGB girls and not just in the way you would expect. Over the last few weeks, four key members of the team have been announced as the face of various beauty brands.
Last week Pantene announced that they have brought track cyclist Victoria Pendleton on board as the face of their latest beauty campaign; a move which is part of Proctor & Gamble's (their parent company) worldwide Olympic partner status with the London games. 'It makes so much sense to me that a female athlete would be a beauty ambassador,' Pendleton said in a statement. 'Part of being beautiful is being healthy, but I don't think people realize when they look at us that we want to be healthy from head to toe and that includes having healthy, beautiful hair.' This is particularly special for Pantene as the partnership marks the first time they have partnered with an athlete in this way and will see Pendleton join the likes of Liv Tyler as one of thir brand ambassadors.