It's no secret that Victoria Beckham has been doing well. Back in 2011 she successfully launched her diffusion line, Victoria by Victoria Beckham, and this year her spokesperson confirmed that sales of the mainline were up by 70% to £15million compared to the first quarter in 2011. Next up for the designer is a store. 'That's what I'm working on at the moment,' she told CNN. '[The store] will probably be in London.'
Many had expected the first store to be in New York, especially since she's now based in America and also shows her collections there but an opening in London first seems to make sense. The Beckhams continue to be hot property here and her collections always go down well. As far as the Asian market goes, she's taking it slowly. 'Asia's very exciting to me. I'm just scratching the surface at the moment,' she said. 'I just wanted to take baby steps, build this business at a steady pace. I don't want to rush. I don't want to run before I can walk.'
Last month figures were released showing a good first half of the year for Victoria Beckham and if recent reports are anything to go by, her empire is continuing to grow. According to the Daily Mail, Beckham is thinking about expanding into childrenswear. “In some of her down time with Harper, Victoria has been jotting down drawings and coming up with ideas for kids clothes that are practical but fun too," an insider allegedly told Showbiz Spy. "David is really excited about the line too and Victoria can’t wait to get going on the project.”
Although the move would make sense, I doubt these reports are true. In a recent interview the designer made it clear that she wants to take her time with introducing new lines and wants to focus on the areas that she's currently working in. After all, this year she has already launched a new line in the form of her contemporary line, Victoria by Victoria Beckham and in handbag line is not even a year old and if there's anything that Beckham has proved to do well, it's an ability to be a good judge of timing.
Brand Victoria Beckham is doing well - really well - and rightfully so. Despite criticisms for high prices, her handbag line has been a great success at retail and her debut runway show the experimentation this season with looser silhouettes and shapes were met with critical acclaim also this season also saw the launch of her diffusion line, Victoria by Victoria Beckham.
So it comes at no surprise that the brand is expected to do well this year. The label is set to earn more than £60million this year, a spokesperson from the company confirmed, with that figure set to increase significantly next year when the diffusion line hits stores. Sales for the mainline were up by 70% to £15million compared in the first three months of 2011 compared to the same time last year, the Daily Mail reports.
The last 10 years have seen designers being increasingly open to collaborate with high street retailers like H&M and Target on price-friendly collections and many have followed in the footsteps of designers like Marc Jacobs with his contemporary Marc by Marc line. Victoria Beckham is the latest designer to take the business step by launching a secondary line.
Having achieved critical acclaim both in the fashion world and amongst celebrities, Beckham has decided to expand her empire and has just launched a dress collection for S/S12 called, Victoria by Victoria Beckham. Although the prices are still relatively high, the aesthetic is notably younger and was inspired by Emily the Strange. The style of the contemporary line "means that I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured," she explained. "It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great.”