Despite her young age, Chloë Moretz is making serious waves in fashion circles. After that big LOVE cover, the 15 year-old gone on to appear in shoots in magazines like Vogue Russia and earlier on this year she was awarded the 'Women in Film Max Mara Face of the Future Award.'
Now the actress has been signed up by American retailer Aéropostale to front their campaign along with tweeting about the brand and curating her favourite looks from their latest offerings online. 'She's extremely interested in fashion,' an Aéropostale spokesperson told WWD. 'She sits in the front row at all high-end fashion shows. She's judge contests for us and be the spokesperson for our Teens for Jeans campaign.'
I have a bit of a soft spot on Chloë Moretz. Unlike the generation before her, you'll be troubled to find images of her outside her professional role and like the Fanning sisters, she's amongst a handful of young actresses that are really making an impression on the fashion industry. Last month MaxMara named her the 'face of the future' and in the past year she's appeared on the covers of everything from LOVE magazine to Interview. It's her most recent editorial, though, that's got everyone talking.
Moretz appears in the May issue of Vogue Russia completely transformed. Her blonde locks were covered up by a short black bob that made her resemble top Russian model Ranya Mordanova in a big way. While many have criticised the magazine for making the 15 year-old look too old, I'm not convinced that the shots warrant a negative feedback. Actually, I wouldn't be surprised if she follows in the Fanning sisters and Hailee Steinfeld by securing a big ad campaign off the back of it. Since she looked so good in those Max Mara pieces in her recent Maire Claire Spain spread, I'd love to see her work with them.
Despite formerly being at the helm of Russian Vogue, Aliona Doletskaya wasn't one of the Vogue editors that I followed but after reading a recent interview that she did with Fashionista, she's definitely got my attention. After leaving Vogue news dropped that Doletskaya was set to launch Interview magazine in Russia and Germany and earlier on this month, the Russian edition released their first ever issue sporting Leonardo Di Caprio on the cover.
If you're not excited, you should be. She has big plans for both magazines in their print and online presence and along with bringing Naomi Campbell on board as the magazine's editor-at-large, she's got a lot more plans for the future. 'Interview is a completely different media project than Vogue,' she said when asked about how her past experience will influence her new role. 'The editorial direction is based on the much broader and democratic and provocative approach to creative gangs in fashion, cinema, music and literature. My previous job goal was to the creation of a fashion bible in Russia. Interview is also a luxury project but our goal is to get the right pulse and the zeitgeist of creative life today–and then to really capture the voice of brilliant young minds of young Russian and German people. Trust me, there are many of them!'
Back in July we told you that Aliona Doletskaya, Vogue Russia's former editor, will launch Interview magazine in both Russia and Germany and serve as editor for both, and now the cover for the first issue for the Russian issue has finally dropped.
The magazine have really made a statement with their first issue - the first international publication of the magazine in it's 42 year history - because along with bagging Leonardo Di Caprio as their cover star, the interview was conducted by Doletskaya and no other than Clint Eastwood. "If we’re talking about the first issue and the best talent you can book for it, it is Leo," Doletskaya said. "There’s no need for the last name. Because there is only one Leo."
Vogue Russia's first issue overseen by new Editor in Chief Viktoria Davydova is now out, and it's already causing controversy. The January 2011 issue of the mag features Alina Kabaeva on the cover - a rhythmic gymnast who won gold at the 2004 Olympics who's taken the spotlight for being Prime Minister Vladimir Putin's reported mistress. Coincidentally (or perhaps not so much), the headline placed between Kabaeva's legs reads "Her Main Victory."
Davydova comes to Vogue Russia from Tatler, which has historically been more celeb-driven, so it's not exactly shocking to see a cover star like this. However, longtime fans used to the style of former editor Aliona Doletskaya (who's rumoured to be on her way to POP after submitting her Vogue resignation) aren't happy. Salt in the wound? Kabaeva is wearing the exact same gold Balmain dress that's already been on just about every other magazine cover.
After announcing her resignation as editor of Vogue Russia at the end of July, Aliona Doletskaya refrained from revealing what her next move will be. But since the announcement of Dasha Zhukova's departure from Pop, many are speculating that she is set to take over as the magazine's new editor-in-chief.
The rumour sparked after Derek Blasberg recently tweeted: “In today’s completely unsubstantiated rumors: Aliona Doletskaya, former editor-in-chief of Russian Vogue, is vying for the top gig at POP.” Despite causing a solid increase in the number of advertisers and ad pages in the magazine, many criticised Zhukova for moving the magazine down a strong arty route, so speculation of Doletskaya's move to the magazine has pleased many who want the magazine to return to its fashion heritage.
We all know magazines go through rounds of Photoshopping - sometimes heftier than others - but we usually don't get a situation like this. In the September issue of Vogue Russia, Alessandra Ambrosiois looking perfectly trendy in her camel and khaki. That said, she's probably wondering what happened to her left leg, which has disappeared from the knee down. Maybe that's what Coco Rocha is contemplating in the picture.
