W is one of the few magazines that has been consistently good this year but sadly, their ad pages have been the worst hit with the numbers being 'flt or slightly off' the numbers for last year despite most magazines seeing an improvement. It's against this backdrop that left me questionning why they opted for Penelope Cruz to cover their September issue and sadly, having seen the cover, I'm still asking the same question.
As Candy Patts Price said in 'The September Issue', 'September is the January in fashion' and the cover star is the key factor driving those circulation numbers, which is what makes W's choice so confusing. While Cruz knows how to rock a killer red carpet look, she doesn't exactly have the power of Lady Gaga or any of the other September stars and that aside, the cover itself looks mediocre and frankly pretty forgettable. To their credit, W have always gone the less obvious route with their cover stars but sadly, even with that bein true, I think they're going to suffer with this one.
W magazine is in a roll. While I've always been a fan of the American title, everything seems to have gone up a notch since Edward Enninful joined as fashion director last year. Aside from bringing his own stylistic eye to the magazine, one of the good thing that Enninful did when he arrived was build a strong team around him and Giovanna Battaglia is amongst the good additions to the team.
This latest editorial that she styled for the magazine is a case in point. Battaglia styled Naomi Campbell to perfection in some of the statement prints that have been doing the rounds for Fall like an embroidered jacket from Etro and one of the printed trouser suits that we saw at Prada. If there's a stylist that knows how to do more-is-more and construct statement looks it's her, so it's unsurprising that the shoot worked out so well.
I haven't been crazy about any of Campbell's spreads in a long time but this is by far one of my favourites and is hopefully the sign of more to come.
Tom Cruise's W magazine cover, which I posted recently, was strange for many reasons. Firstly it showed him topless and sporting several tattoos and secondly, he appears to tower over both Abbey Lee Kershaw and Edita Vilkeviciute who appear alongside him on the cover. While his sudden height remains a mystery, what we do know is that the cover was to support his new movie, 'Rock of Ages'.
'If he didn't approach the role with sincerity and intensity, Cruise could easily look like a joke,' W's Lynn Herschberg wrote in relation to his make-over. While that's true, I'm still not convinced. The full editorial, which hit the net this week, doesn't do much to make convince me that Cruise is Stacee Jaxx but maybe I'll feel differently after seeing the film.
Tom Cruise has always been a bit of a strange character in my eyes, what with his jumping up on sofas and cringey public display's of attention, and his latest cover of W magazine hasn't done much to change that view.
Before you get concerned about the actor's new hair style and tattoos, don't worry - they're not real. The cover is geered to promote his latest role in the screen adaptation of the big Braodway musical 'Rock of Ages'. If you were wondering why Abbey Lee Kershaw and a very hands-on Edita Vilkeviciute are in the shot too, Cruise said that it was all about upping the sex factor. 'I knew we had to push the sexuality because of the nature of the character and the songs,' he explained.
This is the closest we're getting at the moment, as the 21 year-old appears in the latest issue of W magazine shot by Francesco Carrozzini. Although it's only one shot, stylist Patrick Mackie gave us enough to get excited about. The Versace look works to Banks' aesthetic but also makes her look a lot more polished compared to what we've seen her in recently and it looks like we can expect a lot more of this from her in the months to come.
As writer Karin Nelson notes, unlike artists like Nicki Minaj, Banks isn't about grabbing people's attention with crazy outfits. Instead she loves creative but wearable designers like Christopher Kane 'and all his big shiny shit' but for her it's all about reflecting a sense of reality. 'I'm not here to sell a fantasy,' she said. 'I think that's why people are interested in me. They're like, 'Who's this girl making pop music and wearing a Mickey Mouse sweater?'
I've always been a fan of W magazine but ever since Edward Enninful arrived at the magazine last May, it only seems to be getting better. This March cover is a case in point. Kate Moss appears shot by Steven Klein championing the issues 'Good vs. Bad' theme or 'Bad Kate and Good Little Katie' as write Will Self puts it.
Where the AFI Awards failed to excite in the red carpet outfit stakes, the W Magazine pre-Golden Globes party definitely made up for it. Emma Stone, Elizabeth Olsen and Ali Later stole the show but strong looks also came from Charlize Theron, Emmy Rossum and Rachel Zoe.
I've loved everything that W magazine have produced this year but I'm still undecided about their latest cover starring Carey Mulligan. Admittedly, it's unlikely that any cover she does now will quite impress me like her American Vogue October 2010 cover but aside from that, the Michael Thompson-shot cover doesn't seem to look like her on first glance. But it's not all bad. The accompanying spread looks beautiful and classic, as you would expect from the actress, and styled to perfection by Edward Enninful.
You've probably seen the cover but now the accompanying fashion story for Elle andDakota Fanning's December spread in W is finally out. From Kate and Pippa Middleton to Beyonce and Solange Knowles and The Kardashians, stylish sisters have dominated this year but none quite like Elle and Dakota Fanning.
This year the pair have bagged spreads in Vogue and have been embraced by everyone from Karl Lagerfeld to Marc Jacobs and their appearance in W is by far my favourite spread from the magazine this year. The styling by Lori Goldstein is both age appropriate and stylish and Mario Sorrenti's photography is spot on as always.