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March 05, 2010
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Fancy Styling For ELLE? Now You Can With Their New Competition

Do you work in a shop but have always wanted to be a stylist?

Do you look in magazines and constantly feel like you have the potential to do that, too?

Have you been longing for a fashion equivalent of the X Factor?

Well, you're in luck. Last week Lorraine Candy, editor of British ELLE, invited The Fash Pack - and other influential websites and bloggers - for a breakfast at the Mayfair Hotel to reveal an exciting project that we'll be helping along.

In the wake of its 25th-anniversary celebrations, ELLE is launching 'Shopgirl to Stylist': a six-month national talent search to discover the unsung heroes residing on the shop floors of the British high street. "This is a unique and exciting project which heroes the men and women who literally style the nation," said Candy. "They deserve more credit for what they do, and we'll give them that in the pages of ELLE." If that hasn't won you over already, the winner of the competition will get the opportunity to shoot and independently style a full editorial that will appear in the magazine, and will also have an internship and undergo an intensive mentoring scheme from the ELLE fashion team.

The competition, which is being run alongside big British retailers like French Connection and Whistles, will help kickstart the wannabe stylist's career. "Our winner will get the big break she's always dreamed of," said ELLE Fashion Director Anne-Marie Curtis. "She'll have the profile and the contacts she needs to start her life as a fashion stylist."

Full details on how to enter after the jump

January 29, 2010
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Round Two: Roksanda Illincic's Second Collection For Whistles

The 1st April is an important date to mark in your diary: Roksanda Illincic's follow-up collection will be hitting the rails in a Whistles near you. With the success of last year's debut collection, a capsule collection of silk cocktail dresses, with the uber-luxe high street store, Ms Illincic's second installment will feature her signature intricate detailing on fluid and feminine fabrics.

Expect draping, fold-over panels, nipped waists and a range of light and airy hues in a collection that has been described by Jane Shepherdson, CEO of Whistles, as "even more exquisite that the first... a fairy tale range of just 10 dresses that are instantly recognisable as hers, and showcase her signature combination of elegance and edginess perfectly." Or in the words of the designer herself, "the collection was inspired with the feelings that summer brings in all of us: fun, happines and lightness!" Sounds like the perfect answer to combating the winter blues brought on by the grisly January weather.

See more images after the jump

June 19, 2009
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Roksanda Ilincic Designs Cheap(er) for Whistles

Naomi and I have long said Roksanda Ilincic's brand is the British Rodarte, so we couldn't be more excited that the designer has inked a deal with Whistles for autumn/winter 2009. She'll design seven cocktail dresses, retailing for £175 to £300, available in Whistles stores, plus Harrods, Selfridges and Brown Thomas from early September.

"I have long been a huge fan of Roksanda, and to have her design such an exquisite collection of dresses for Whistles has been a unique opportunity," Whistles CEO Jane Shepherdson told Vogue UK. "We have worked closely at every stage of the design process with Roksanda to capture her unique sense of play and contrast in colour, fabric and texture. It would be hard not to fall in love with the resulting collection."

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