Images by Naomi Mdudu/The Fash Pack
Recently we were lucky enough to celebrate the launch of Jo Malone's latest fragrance, Wild Bluebell. Inspired by a contemporary fairytale, the event was hosted in a restored Georgian townhouse full of bluebells, little white bunnies and a whimsical-looking Iekeline Stange - who appears in the campaign - acting in full character.
Although the fragrance is not out until September, it has already become my scent of choice perfect for the warmer weather as bluebells are synonymous with the end of a long winter. It captures all things spring and summer with its delicate blend of lily, eglantine, jasmine with white amber and musk.
To show their commitment to the plant and its protection, the brand has made a generous donation to the Woodlands Trust.
Wild Bluebell is £36 and is available in all Jo Malone Stores from September.
