I'm not sure whether it's his chest exposing hippie shirts or his signature skinny trousers (not to mention his enviable selection of rings), but I have a soft spot for Steven Tyler - a really big one - and it looks like Andy Hilfiger (brother of Tommy) is a fan too as he's just entered into a partnership with the Aerosmith singer.
Following in the footsteps of Karl Lagerfeld, Tyler has signed on to design a "rocker-inspired" clothing line for Macy's called Andrew Charles. As you would expect, the singer will do a full round of store appearance and his 22 year-old daughter Chelesa will star in the campaign.
Tonight's MTV Video Music Awards, held at New York's Radio City Music Hall, provided quite the range of dress codes. From Lady Gaga's usual follow-her-own-drummer wear to Taylor Swift's mega-formal gown, the stars came out in, well, whatever they felt like.
Some of our favourites for the night were Whitney Port, Amerie and Nicky Hilton. What do you think?