With Hassan bin Ali al-Nuaimi - nephew of the ruler Ajman - so close to rescuing the financially doomed Lacroix, could it be that the French luxury goods company will be acquired and go onto expand into the private jet and yacht market? Reports suggest that wealthy al-Nuaimi has plans to turn the label into a fully fledged lifestyle brand, exclusively for the richest people in the world, as he tells Reuters - "The idea is not to focus on fashion by itself. We are discussing different activities in leisure... private jets, hotels, high-quality yachts, palaces, and interior decoration. We will focus on very exclusive areas and don't want to sell his name cheap in the market". With his $70million cheque at the ready, and Christian Lacroix in his favour, only time will tell before we may possibly be able to shop, sleep and travel, Lacroix style, or at least lust after it.