While celebrities continue to be the go-to people for brand partnerships, what with the rise of street style blogs, editors are getting in on the action too. Dazed Group founder Jefferson Hack designed a collection for Tod's, Anna Dello Russo is about to launch her accessories line for H&M and now Katie Grand has followed suit.
The LOVE editor has created, Gang, a collection of sunglasses, trainers, bags and purses for Hogan, most of which come with a heart motif, which I'm sure is a link to the magazine. '[The purses] might be brightly coloured and decorated with hearts but they're extremely practical,' Grand said. 'I always carry a BlackBerry and an iPhone wherever I go, so designed them o be just big enough to carry both, along with a key and credit card.'
Alongside the collection, the stylist has also created a one-off publication featuring a shoot with models raging from Alessandra Ambrosio and Jessica Stam to Cara Delevigne and Linda Evangelista with commentary from Derek Blasberg.
Anyone that follows The Fash Pack on Instagram will know that I spent the weekend with my head buried in the latest issue of LOVE. On the whole the big buzz around the issue has centred on the Downton Abbey stars on the various covers but that isn't the only good thing about issue 8.
Alessandra Ambrosio was shot by Boo George in a piece titled 'Alessandra Ambrosio Is About To Pop In LOVE Magazine.' Rather ironically, the Victoria's Secret star did just that the following day welcoming baby Noah into the world. Aside from the fact that Ambrosio looks incredibly beautiful and natural in the shoot, what made it was the fact that the magazine avoided the obvious pregnant nude shot, like the model did for that Vivara jewellery campaign back in April.
Ever since a pregnant Demi Moore posed naked for Vanity Fair back in 1999, it's become a trend. Nowadays it's difficult to come a celebrity not willing to show off their baby bump for a magazine. Only last month Jessica Simpson striped down on the cover of US ELLE to show of her baby bump and now Alessandra Ambrosio is the latest person to follow suit.
Unlike the others, though, Ambrosio's Mert and Marcus-shot image wasn't for magazine, but for a jewelry campaign. Aside from the prevalence of the trend, Ambrosio's decision to bare all for the campaign doesn't come as surprise. As you'll remember, she recently showed off her bump on the runway and posed in a Spanish magazine with her bump on display.
When Isabel Marant does something, it catches on and her wedges sneakers are a case in point. Since appearing on the runway the style has become a firm favourite amongst celebrities off-duty like Beyonce and Miranda Kerr. Even more interesting is the fact that many editors have swapped their Louboutin's and incredibly high heels for comfortable variations on the style to attend the shows too and it's clear why.
I have never been a big trainers girl - despite being inspired by Taylor Tomasi Hill to buy a pair - but this is something that I have decided to invest in. Like the pyjama trend that I wrote about recently, the Marant style wedged trainer signals a move even further towards the current concern for functionality and comfort in fashion, which many brands are tapping into at the moment.
While they do have a heel there is no denying that the subtle wedge straddles the perfect balance between an informal trainer and easy to wear wedge and besides, they're perfect for those busy days pounding the pavement. What more could you need?
Yesterday Victoria's Secrets confirmed that their line-up of Angels is expanding and considering all of the pregnancies amongst their major stars like Alessandra Ambrosio and Adriana Lima, it comes at no surprise. The luck girl joining the impressive rooster is German model, Toni Garrn.
Even if you're not familiar with her name you have definitely seen her face. Her career started with a bang after bagging a worldwide exclusive with Calvin Klein and ever since she has walked for everyone from Prada to Jil Stuart and everyone in between as well as catalogues for retailers like H&M. Despite having such high profile fashion jobs in the past becoming a Victoria's Secret spokesperson deal is a big gig for any model.
There must be something in the water at Victoria's Secret headquarters. While most mums take a while to get their post-baby bodies back and don't even think about going back to work, the opposite is true for the Angels. Heidi Klum was the first to start it off as she was back to work and walked in the Victoria's Secret show weeks after giving birth and the same was true for Adriana Lima, Doutzen Kroes and Miranda Kerr.
This week heavily pregnant Alessandra Ambrosio made it clear that she too has no plans of slowing down. 'I already have jobs planned for afterwards so hopefully will be back in shape! I told my booker and my manager; 'I know I have a job to do, so just book the jobs and hopefully it'll be fine,' she told Vogue.com. 'I only have a few more jobs to do before I have the baby — all editorial, no more catwalk now — and then I hope to be back in London for the opening of the Victoria's Secret store in July. I should definitely be back for the next Victoria's Secret show — I have quite a while until then.'
The Victoria's Secret celebrations aren't over just yet. Last night the lingerie brand hosted a viewing party for their recent 2011 show and as you would expect, Angels Miranda Kerr, Alessandra Ambrosia and Lily Aldridge and were in attendance blowing kisses and striking a pose - the usual.
I must admit, up until last year I'd always cast Alessandra Ambrosio as nothing more than a Victoria's Secret and swimwear model. Don't get me wrong, there's nothing intrinsically wrong with that but high fashion and Ambrosio was never something that necessarily sprung to mind. But I was wrong.
Her sailor spread in Love this year was once of my favourites from the magazine and she's back strong again with on multiple covers for Muse magazine's latest issue. Donning a strong cropped bob in both covers, Ambrosio looks a far cry from the woman sporting her Angel wings earlier this month and I like it.
It's no secret that Elite New York didn't have the best fashion week last month. As is increasingly the case, the agents that left the agency over the summer took with the company's biggest models with them. Coco Rocha, Caroline Brasch Nielsen, Kate King and Alessandra Ambrosio are all gone and the models remaining at the agency didn't do set the runways alight this season.
Now their hopes for a comeback all rest on the shoulders of Louie Chaban, the agent responsible for the international success of models like Christina Kruse, Karen Elson and Agyness Deyn. The appointment was announced the Elite blog this week, along with the news that all three models will follow him to the agency along with Cameron Russell and Jamie Bochert.
As agents go, Chaban is a heavyweight so if there's anyone that can turn Elite's fate around, it's him.