It's another week and yet another controversial image of Andrej Pejic. This time he's ditched the push-up bra and opted for a teeny weeny swimsuit to appear in the ad campaign for young accessories label ADEEN. Admittedly the New York-based accessories brand is trying to create a quirky 'alternative' image but this feels like a step too far. In the beginning brands dressing Pejic up as a woman felt genuine but increasingly it seems that companies are hiring him simply to get column inches and it's starting to get old.

What do you think?

See more images after the jump

Andrej Pejic's career continues to go from strength to strength. Not content with securing a campaign for a Dutch push-up bra, his recent interview with a French TV news channel revealed that he has a lot more exciting things in the pipeline.

In the interview he confirmed that he's booked a couture show and while he didn't confirm which brand it is for, all bets are on Jean Paul Gaultier. The model walked in the designer's menswear collection last week and has walked for his before and has appeared in his S/S11 campaign alongside Karolina Kurkova so it wouldn't come as a surprise. But that's not all as the model also revealed that he is set to sign his first ever major perfume deal in the next few weeks.

Whether you're a fan of Andrej Pejic or not, he's not going anywhere any time soon. The fashion industry understand his look and have embraced him - it's hard to think of magazine that he hasn't appeared in this year - but I don't think anyone expected him to bag a campaign for a commercial brand but that's exactly what he's done. In the campaign Pejic sports a 'Mega Push-Up Bra' created by Dutch chain, Hema, which promises to make your breats look two cups bigger. “It’s revolutionary," Pejic's Sydeny agent, Joseph Tenni, told Frockwriter. " I’ve never known a man to do a womens’ lingerie campaign before”.

Do you think it works or is this a step too far?

Andrej Pejic is never too far from the headlines. The controversial model is the talk of the town again after his recent profile in New York magazine was published this week.

He struggled when he came to London to model:

"I remember it was raining and horrible. I was walking in a street without an umbrella—it was a really dramatic, kind of movie moment—and I was just like, ‘Oh my God, I came to London, I spent my mom’s money, I’m not even gonna get an agency. It was like ­Madonna going to Hollywood.”

Carine Roitfeld was one of his early supporters:

'In Europe’s fashion world, where the masculine ideal is a good deal less masculine, Pejic found some work, but he didn’t become one of the industry’s coveted items—the modeling world’s version of the Birkin or the Spy Bag or the Muse—until Carine Roitfeld, then editor-in-chief of French Vogue, decided to dress him as a woman for an editorial shoot. “Carine Roitfeld was just like, ‘Put him in ­Fendi!’ ” Pejic explains before adding, “My agency did ask me if I was comfortable with it, but I’ve been dressing in skirts since I was very little, so for me it was, ‘Of course.’ ”

Read more of the best bits after the jump

L'Wren Scott has launched a new campaign: [WWD]

Men, be prepaped to bare your ankles this summer: [WSJ]

Andrej Pejic has bagged another cover: [Design Scene]

Jessica Stam was directed by Terry Richardson for a Mercedes Benz commercial: [Fashionista]

Ivanka Trump's jewelry line has gone green: [WWD]

This week FHM removed Andrej Pejic from the 97th position on their 'Sexiest Woman in the World' list but further controversy ensued as the author wrote, "Pass the sick bucket," about the prospect of Pejic modeling for Victoria's Secret.

Yesterday they took to their website to apologise: 'Andrej Pejic appears at number 98 in FHM’s 100 Sexiest Women in the World 2011. Regrettably the copy accompanying Andrej’s online entry wasn't subbed prior to going live. Once we realised, we removed it immediately and apologised for any offence caused. FHM has spoken to the individual concerned and taken steps to ensure this can never happen again.'

Here's a new editorial by androgynous model-of-the-moment Andrej Pejic [The Cut]

Arizona Muse was cast in YSL's new "Pure Chromatics" eyeshadow ad [Design Scene]

Online retailers can join this year's Fashion's Night Out [The Cut]

Now you can watch Daphne Guinness dress in the Barneys window [The Window]

Here's the new skull scarf by Alexander McQueen [Harper's Bazaar]

The Spring/Summer 11 campaign line-ups are begining to trickle in and they're looking good. Marc Jacobs cast 19 year-old model du jour Andrej Pejic to appear in his latest campaign shot in Marrakesh alongaide Ginta Lapina lensed by Juergen Teller. Elisa Sednaoui is the model of choice at Giorgio Armani. Despite the actress being everywhere at the moment, according to ELLE, this is her first big campaign.

What do you think of the line-ups?