It looks like the CFDA Awards have something in common with prom-queen battles from most '90s films: There's a whole lot of campaigning to determine who gets the title. By the time the Council of Fashion Designers of America hands out its awards in early June each year, many camps have already worked overtime to get enough votes for a win, according to WWD. The 2010 nominees were announced earlier this month, and already, several designers have already stepped up their presence in the fashion circuit.
As WWD points out, some designers plan appearances at extra events, re-submit lookbooks and occasionally have their PRs email contacts to ask for votes directly. Burberry CEO Angela Ahrendts apparently submitted 100 or more "For Your Consideration" emails supporting Christopher Bailey's win for the CFDA International Award.
That said, some newer designers don't see the point of campaigning. Patrik Ervell and Joseph Altuzarra can't wrap their minds around it, and Marcus Wainwright of Rag & Bone describes the concept as "more of a turn off than a turn on." We're guessing we won't be seeing him on the campaign trail anytime soon.