Patrik Ervell

It looks like the CFDA Awards have something in common with prom-queen battles from most '90s films: There's a whole lot of campaigning to determine who gets the title. By the time the Council of Fashion Designers of America hands out its awards in early June each year, many camps have already worked overtime to get enough votes for a win, according to WWD. The 2010 nominees were announced earlier this month, and already, several designers have already stepped up their presence in the fashion circuit.

As WWD points out, some designers plan appearances at extra events, re-submit lookbooks and occasionally have their PRs email contacts to ask for votes directly. Burberry CEO Angela Ahrendts apparently submitted 100 or more "For Your Consideration" emails supporting Christopher Bailey's win for the CFDA International Award.

That said, some newer designers don't see the point of campaigning. Patrik Ervell and Joseph Altuzarra can't wrap their minds around it, and Marcus Wainwright of Rag & Bone describes the concept as "more of a turn off than a turn on." We're guessing we won't be seeing him on the campaign trail anytime soon.

Want to know what Christopher Bailey is? He's "a bridge to the Millennial customer," if you ask Burberry CEO Angela Ahrendts. As Burberry chief creative office, Bailey is - at least partially - in charge of helping his label attract Millennials, or customers born in the '80s who are now ages 18 to 28, very tech-savvy and used to having access to everything instantly.

"Attracting the Millennial customer to luxury started two years ago - I said that we can either get crushed or ride the greatest wave of our life," Ahrendts said. "We brought people on the team who were Millennials. I knew it was not my mother tongue - and I don't have time to learn it."

So does that explain Emma Watson's role as the face of the label? Adds Ahrendts: "She was 19. She is a Millennial. And it is all about attitude." So, teens and 20-somethings, get ready for Burberry to cater to you. Just don't expect Ahrendts to understand your language.