As expected, the full Kardashian brood attended Avril Lavigne's S/S12 collection for Abbey Dawn yesterday where 14 year-old Kylie Jenner walked into the show. Even new member of the family, Kris Humphries, made an appearance sitting next to Lavigne's boyfriend and Kardashian step-brother Brody Jenner.
The show was just what you would imagine an Avril Lavigne collection to be. So yes, over the knee length black and white striped shorts came with just about everything, short tutus appeared as did plaid shirts, braces, super short checked skirts, bowler hats and fingerless lace gloves so not necessarily what you would want to see your teenager daughter in. Think Taylor Momsen, and you're almost there.
Just in case you're interested, have a look at the collection in our gallery.
Controversy about the use of underage models in the industry is an issue that is never too far from the headlines so with Fashion Week beginning today, the issue has reared up again. Last week WWD reported that Diane Von Furstenberg and CFDA CEO Steven Kolb had sent letters out to designers urging them to check the ages of models on the day of the show to ensure they are over 16 but it looks like these initatives aren't aggressive enough as Avril Lavigne confirmed that Kylie Jenner will walk in her Abbey Dawn collection this week.
While her older sister Kendall isn't interested in walking the runway, Kylie wants to jump right in by walking in brother Brody Jenner's girlfriend's show. Although that's all well and good Kylie, the youngest in the Kardashian-Jenner brood, has only just turned 14 so is well below the standard imposed by the CFDA. Despite the clear guidelines, the CFDA don't appear to have any enforcement mechanism in place to deal with such instances. 'The CFDA Health Initiative guidelines are suggested recommendations put forth for the industry. The latest version has been distributed widely,' Kolb told Fashionista. 'We are not in a position to police or enforce these recommendations. We can only hope that they are followed and taken seriously and are happy that so many in our industry are acting responsible.'
So what should be done? Understandably these guidelines are needed but on the other hand, Lavigne's line is targeted to the tween market and that's exactly what Kylie is.
Just in case you're interested, Fashionista confirms that Avril Lavigne will show her Abbey Dawn line at New York Fashion Week next month. This season Lavigne has expanded the collection to include dresses, denim and accessories and a full menswear collection alongside the existing t-shirts and hoodies.
Although I'm not a fan of her style, if you like the singer's aesthetic you'll be sure to like the collection as it features all the pieces you would expect Lavigne to wear. Cast your mind back to her 'Sk8r Boy' music video and you're almost there. The one big questions is how she will be able to develop the brand from season to season. After all, her style has hardly evolved since she hit the music scene back in the early 2000s.
Last night saw everyone from Rihanna to Katy Perry to Miley Cyrus come out to perform at the 2010 American Music Awards. Cyrus definitely gets the award for the most dramatic entrance, turning up in a beautiful Marchesa mini dress with a long train. True to form, Nicki Minaj went avant-garde in a Manish Arora dress, and Rihanna opted for a chic but subdued draped Elie Saab creation.
Um. Avril Lavigne wants you to smell like her. This appears a sharp change from the pop-punk princess who yelled at fans who 'totally copied her' by wearing ties.
"I wanted to make sure the fragrance was really me - me in a bottle," the singer says. Apparently, she's a big stew of black plum, pink hibiscus and dark chocolate.
The scent launched this week at London's Punk club (are they being cute here?) and will hit American shelves in autumn.
