Anna Wintour may have styled Sarah Jessica Parker for her cameo role on Glee but the actress was actually inspired by Carine Roitfeld as far as her make-up was concerned; and rightfully so. Her look is bang on, so much so that, as you know, she recently launched her own make-up collection with MAC including a range of kohls designed to help you recreate her look.

'I was inspired by Carine Roitfeld, editor in chief of CR Fashion Book and former editor of Vogue Paris,' Parker revealed. 'She always has that timelessly sexy rock and roll to her eyes that is never too perfect, but always appropriate,' particularly that 'signature smoky eye that she throws on in a minute, a pinch of rosiness in her cheeks and touch of gloss for shine.'

Do you think SJP nailed the look?

Lea Michele is one of those actresses with a face destined to appear in a big ad campaign. Over the years she's gained quite the following, for her red carpet and beauty style as much as for her on screen character in 'Glee'. It was only a matter of time then before she got snapped up by a major brand and L'Oréal is the one that has done just that.

Yesterday the beauty giant confimed that the actress will follow in the footsteps of Jennifer Lopez and Eva Longoria by serving as their latest spokesperson. 'Lea is fun, committed and genuine with an inspiring sense of style, in total resonance with the brand's values,' L’Oréal Paris global brand president Cyrill Chapuy said and by the looks of it, the partnership really works. Granted, the campaign image isn't particularly ground breaking but there's no doubt that Michele looks beautiful in it.

See the campaign after the jump

When we all started to saying that Katie Holmes was making a comeback after she appeared on the September issue of US ELLE, I don't think any of us quite appreciated how much of a comeback she had planned. First up was the news that she was taking her line, Holmes & Yang, to New York Fashion Week this season and yesterday, WWD reported that she's signed a deal to be the face of Bobbi Brown.

I must point out that the report is still a rumour and neither party has commented but if the claims are true, it's a pretty big gig for Holmes. While she's not a stranger to appearing in campaigns (think H. Stern, Ann Taylor and Miu Miu), this would be the first time that Brown has tapped a celebrity to front one of her campaigns. The move seems like a good one. Aside from the fact that the whole world is watching everything she does post-Tom Cruise, Katie does have a wide appeal especially with her with the young working mums demographic and besides, she's beautiful too.

Do you want the partnership to happen?

As far as today's top models go, Freja Beha Erichsen is up there with the best of them so naturally, she's finally managed to bag an all-important beauty deal.

Yesterday Maybelline New York confirmed that they've just signed the model to be their latest spokesperson to star in their print and TV ads this fall. 'Freja is an incredibly beautiful and confident woman,' Maybelline's global brand president Damien Bertrand told WWD. 'Not only is she a top model for a new generation, but she is also a modern style icon off the runway. She truly captures the catwalk-to-sidewalk spirit of Maybelline,' and she's in good company. Everyone from Christy Turlington to Charlotte Free are spokesmodels too.

Image via the Telegraph

The look of a best selling fragrance today generally comes with Justin Bieber's face sprawled across the front or any other celebrity at the moment but interestingly, that's all changed. Big movie franchises seem to be getting in on the action too and at the moment, this new 007 James Bond fragrance is cleaning up, figuratively that is.

According to sources, the fragrance for men, which launched at Harrods with as a worldwide exclusive on August 15, sold out by the bank holiday weekend and is currently selling at the department store at a rate of one every four minutes. Not too shabby, eh? If you're amongst the queue of men waiting to get your hands on the £32 bottle, don't fret because the fragrance is about to launch nationwide on September 19.

Image via WWD

Last week Clarins announced that they've decided to jump on the digital wave by launching their own beauty blog and now L’Oréal Paris are doing the same. Instead of going down the blog route, though, today they confirmed that will soon launch a series of YouTube videos called 'Hairspray Confessions'.

According to WWD, the idea behind the videos is to celebrate the brand's signature Elnett Satin Hairspray and so far they've tapped everyone from Coco Rocha to Iris Apfel to appear in some behind-the-scenes confessionals. At the moment the format of the videos is still unclear but what we do know is that the project is part of a five-part series and will be hosted by Derek Blasberg and will start rolling out next month.

When Dolce & Gabbana first announced that Scarlett Johansson would serve as the face of their beauty line, it made sense. She epitomises the effortless sex appeal that the label is known and loved for but as their latest campaign shows, maybe it's time to go in a different direction.

Johansson appears stripped down in in the campaign on a light-flooded bed to showcase the brand's new perfect luminous foundation and was shot in Sicily while in town for their debut couture show earlier on this year. And while there's no denying that she does look beautiful in the ad, the shot feels stale and unmemorable because it doesn't steer too far from all of her other campaigns for them and this isn't the first time she's left me feeling like this.

If you cast your mind back to May you just might be able to remember her less than impressive US Vogue cover and I don't say that too be harsh. I generally wish that she moved out of her comfort zone and experimented with something that goes further than the sexy bombshell look that she's reluctant to give up but things aren't looking hopeful.

What do you think?

Nicole Richie is doing it all. Aside from working on her three fashion lines, she's also in the midst of promoting her soon-to-launch collection for Macy's and now, the campaign for her debut fragrance has just dropped too.

As I recently reported the fragrance, which is said to be a combination of 'blackberry and Seville orange, along with lily of the valley, sandalwood and Moroccan rose', hits stores in September and the campaign was shot by Anthony Mandler. 'I always shy away from anything that's too girly, but I consider myself a feminine girl,' Richie said after shooting the campaign. 'Anthony knows how to shoot something and make it feminine and sexy. but no so in-your-face girly,' and she's right. While the campaign does feel feminine, it's done in a sensual way.

See the campaign after the jump

Anyone that follows The Fash Pack on Twitter will have heard that the Courtin-Clarins girls have decided to embrace the digital space by launching their own blog, but they're not doing it alone. Fashionista confirms that Faran Krentcil has decided to leave her five-year-long stint as the digital editor of Nylon to work on other projects and has been brought on board to help launch the beauty giant's new venture.

The blog is called Beauty Flash Blog, inspired by the name of their cult product Beauty Flash Balm, and is set to feature everything from interviews with industry taste-makers, a glimpse into the lives of the four Courtin-Clarins sisters and lots of fun how-to videos when it launches on September 5.

By the sounds of it, there's a lot to look forward too and anything that has Krentcil's name on it is bound to be worth checking out. What it does show is that even the big heritage brands realise that they need to embrace digital channels to appeal to the next generation of consumers.

Will you check it out?