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November 05, 2010
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You Could Star In The Next Campaign For Lorenzo Martone's Swimwear Line

Calling all models and non-models alike: Nycked needs a new model for its Summer '11 look book and marketing campaign. The "lifestyle swimwear" line launched this summer by model publicist Lorenzo Martone and Bijules jewellery designer Jules Kim is hosting an open casting call in New York today, should you happen to want to deck yourself out in a bikini. In case you're interested, head to 208 West 30th Street, Suite 901, between 5 and 7 p.m. Good luck!

February 09, 2010
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Lorenzo Martone Ventures Into The World Of Swimwear Design

Lorenzo Martone - who recently set up a model-only boutique PR company with clients such as Lydia Hearst and Alessandra Ambrosio - is currently exploring the realms of swimwear. The Cut reports that Martone and Jules Kim designer of Bijules jewellery are working together on her debut swimwear line, which is "in development." Although Kim plans to launch the line next spring, we're still not precisely sure of the role Martone is playing. But we expect that the way in which he'll marry the two aspects of his work (models and swimwear), will be something worth watching.

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