Image via Fashionologie

J Brand are continuing to capitalise off the back of the big trends. Last summer they produced the much celebrated Houlihan skinny cargo pant and this year they are selling a line of block coloured skinny jeans in light of this season's celebration of all things colour.

According to sources, the brand has already sold over 100,000 pairs of the brightly coloured styles since March and the Houlihan is still a hit in stores. J Brand founder Jeff Rudes ordered the production of the jeans after seeing the Jil Sander collection back in February. “Most people don’t get that we’re interpreting fashion through a jean, including our competitors,”he explained.