Today, it's hard to think of Calvin Klein without picturing Lara Stone and this morning the brand revealed yet another campaign starring the Dutch model but this time for their 'Push Positive' underwar range. As the name suggests, the campaign is all about the push-up bra so naturally, the Steven Klein-shot images showcase Stone's ample bussom in all of their glory.
The bras, which the brand are already declaring as 'today's ultimate wardobe solution', come with a butterfly shape crafted from innovative soft-wire technology that allows them to move naturally with the shape of the body.
According to the press release, the campaign is focused mainly on digtal media, which reportedy 'represents approximately 70% of the global media mix' that they're targetting and is 'expected to garner over 575 million impressions'. To accompany the images, the first week of September will see the launch of a special Cavin Klein Push Positive campaign on YouTube.
Dita von Teese brought her legendary sense of glam to the London's Dorchester hotel today, for the launch of her new collection with Wonderbra. The 'Party Edition' of von Teese's lingerie range, which will be available this winter, evokes the mystery of women's vintage veiled hats.
It features refined embroidery, plenty of sequins and removable red-tassel trimmings. Interested? You can check it out here.
"Designing lingerie has been my passion for the last 20 years," says Elle Macpherson. So naturally, the undies-designing supermodel was on hand Thursday to kick off the Fashion and Textile Museum's new exhibition, "Undercover: The Evolution of Underwear".
We assume you're busy getting ready for your next album to drop, so we've tried to make choosing your wardrobe a little easier. You might want to e-mail someone at Bunka Fashion College in Tokyo to update your lingerie stash. Be sure to put "swan bra" in the subject line.
Max Drummey's ex-wife should be happy about snagging a six-figure sum as the next model for lingerie brand Ultimo. Company boss Michelle Mone set her sights on 20-year-old Peaches Geldof after spotting topless beach pictures of her in News of the World. And says The Peach? "I'd rather young girls were looking at a normal body like mine rather than an anorexic model."