When rumours initially began to circulate that Bryan Boy would be involved in the latest season of America's Next Top Model, he was quick to quash the claims saying that he hadn't been approached but as we all now know, the reports were true and like everyone else, I wasn't surprised. As bloggers go, he's a big as they get and is used to being in the spotlight so you might surprised to hear that he doesn't feel prepared for the attention that his involvement with the show will bring.
'I'm scared! I'm really, really scared,' he told Fashionista at the ANTM Cycle 19 premiere party this week. 'I mean, I don't even really think I'm gonna be famous,' and as cringey as that comment sounds, it's understandable. Until now, his fame has been limited to purely fashion people so the new role will take his visibility to a whole new level, something which, no doubt spurred him on to get involved. 'I mean, it's not really about fame for me so much, I've been blogging for eight years, and I'm just really nervous about the type of audience - you know, especially if you're a blogger, your audience if really filtered,' he said. 'The people who read you, it's really like limited to the people who love fashion but this is like a wider audience; people who watch are from everywhere in America.'
When 'America's Next Top Model' producers confirmed all of the big fires recently, we were also told that the show was planning to get bloggers on board to help engage with social media platforms. Bryanboy was the main name circulating but any idea about him joining the show were quashed when he told Fashionista that he hadn't spoken to anyone from the show and denied being involved.
Now we know that that wasn't true as WWD confirmed that he has been on board for cycle 19. Last wee he confirmed the news on his Twitter page writing: 'Exciting with my new role on cycle 19 of America's Next Top Model'. What is still a mystery, though, is what his role on the show will be. All we do know is that he's definitely relocated to L.A. and a deal has been closed.
Just when we thought Kelly Cutrone's appointment as a judge was the last big change on 'America's Next Top Model', the show's producers confirmed that that is not the end to the line-up changes. After 18 cycles Jay Manuel, J. Alexander and judge Nigel Barker have all been given the axe.
According to Page Six, all three were informed yesterday that their contracts would not be renewed for cycle 19 and interestingly, reports allege that producers are looking for a blogger to join the panel. 'We hear producers are looking to add a social media slant to the sow, and they've already reached out to bloggers and fashion insiders with a strong web presence, including street-style blogger Bryan Boy,' Page Six wrote. Fashionista contacted Bryan who revealed that contrary to reports, he hasn't bee n approached. 'I love Tyra and ANTM - I thin it would be amazing to make a cameo (hello Andre! hello Franca!) but no, nothing is in the works as of now,' he told the site. 'This is the first time I heard of this.'
Donatella Versace doesn't do anything by halves so it was no suprise that the launch of the Versace x H&M collection in New York last night was a swanky affair.
Pier 57 in Manhattan's Meatpacking District was taken over and transformed into a huge runway space to show off the limited edition collection to guests including Blake Lively, Uma Thurman, Oprah Winfrey, Sophia Coppola, Alexander Wang and Jessica Alba. As reported, Prince and Nicki Minaj both hit the stage to perform at the after-party after sitting front row at the show.
“It was the perfect evening, so glamorous and special," Versace said today. "I loved celebrating the launch of Versace for H&M here in New York, an iconic city in which to showcase this iconic collection. Now I cannot wait for it to finally reach stores and be available to the world." When interviewed last night, H&M's creative director, Margareta van der Bosch, couldn't be any more complimentary about the retailer's partnership with the brand. “Donatella Versace has taken us at H&M on an incredible journey since she began designing the collection for us earlier this year, and last night’s fashion event was the perfect culmination," she explained. "She has given us the essence of the Versace brand, and last night that came to life with a magical catwalk show that we’ll never forget.”
But the secret snake was at work in the garden, ready to destroy it all, just biding its time and gently hissing ‘the world belongs to youth…What counts now is who sells clothes and to whom. And that is all that fashion blogging and Twitter are for…Of course nobody at the CFDA respects or cares about the opinions of the likes of Tavi and Bryanboy…All that fashion cares about now is enthusiasm and that can be as uninformed as you like.
Not being in London was not going to stop the likes of Ashley Tisdale, Tina Brown and Bryan Boy from watching the Burberry A/W 2010 show.
This year, the brand live-streamed the show and made it available in 3D in special locations in New York, Paris, Tokyo, Dubai and Los Angeles. If that wasn't enough, the brand also allowed Internet customers to view the show online too and instantly buy specific items.
UPDATE: According to BOF, 10million people tuned in to watch the show!
