Do you remember when Carine Roitfeld wore this beautiful red leopard-print Balmain dress to the 2008 Cannes Film Festival with daughter Julia? After that appearance Balmain became an overnight success after years of little press and media buzz. I mean, it's amongst a few brands that could rival Balenciaga right now on the media buzz stakes, so that says something.
This trip down memory lane is all for a reason. This week, Roitfeld sported this white Pucci designed by the house's new creative director, Peter Dundas, to the amfAR gala in Cannes. Does this mean that Pucci can expect a similar response? What do you think?