Back in May, Chanel confirmed that it had managed to snap up Brad Pitt to serve as the first male face of Chanel No.5 and since the news was announced, not much has been said about it but with two weeks to go before the TV commercial is released, more information about the partnership is slowly trickling in.

As always, Chanel has remained pretty tight lipped about the details but from the above sneak peak still from the campaign shoot suggests that we can expect Pitt to look very natural in the shots. According to the president of Chanel Fragrance and Beauty Andrea d’Avack, the actor will speak 'in a way that the viewer assumes he's speaking to a woman,' before we realise that he's actually talking about the fragrance. Well it better be good. Considering that the brand dropped $10 million on US advertising on top of Pitt's $7 million fee, expectations are definitely high.

Despite the fact that the news of Kristen Stewart's affair with film director Rupert Sanders has been public knowledge for a few weeks now, it's a story that just won't disappear. That wasn't helped by the fact that RPat had his first post-announcement interview yesterday on the Daily Show. But despite all of the negative attention surrounding her, things are still all good for KStew.

Yesterday rumours began to circulate that the actress had been dropped by Balenciaga as the face of their upcoming fragrance, Florabotanica, after the Twilight star was notably absent in the scent's campaign video but the reports are false. Today the brand told Grazia Daily that she is still very much the face of the fragrance and the controversy hasn't impacted on their relationship. The video that was released was actually an internal one and not a TV commercial as people had initially thought.

Madonna is known for being a savvy businesswoman and that was clear last month when she replaced Kelly Osbourne with Georgia May Jagger to front her Material Girl line. While Kelly's campaign worked, at 20 years-old Jagger's following is completely in line with the teenage demographic that the line appeals to and today, the first image from the new campaign is out.

In the shot, the young model appears wearing a little floral dress sitting on a box of backstage equipment and it works. The outfit is age appropriate and actually looks like something she would wear and besides, being the daughter of a Rolling Stone means that the backstage backdrop was a natural one. 'I had so much fun shooting his campaign,' Jagger said. 'I spend a lot of my childhood backstage hanging out around amps. That was where we chilled when we were younger. So this shoot brought back a lot of memories.'

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Brad Pitt has everything to smile about this morning. Today it was confirmed that the actor will follow in the footsteps of Audrey Tautou and Nicole Kidman by becoming the new face of Chanel No. 5.

According to E! Online, the actor is shooting the campaign this week in London after Chanel dropped a whopping seven-figue sum to sign him up. Since his appointment marks the first time a man has appeared in the campaign, it wouldn't be wrong to expect this campaign to be particularly special.

Image via Fashionista

If there's anything that can get us in the gym and wearing trainers, it's this image of Helena Christensen in the latest Reebok campaign. As you would expect, the 43 year old's body is flawless and definitely gives some of the younger models a run for their money. But this isn't the first time she's fronted the brand's campaign. Back in 2010 she stripped down to nothing other than a pair of trainers.

What do you think of the campaign?

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