We're not sure why, but the first thing that popped into our minds when we learned that Heidi Klum is launching a "pervasive lifestyle collection" was, "What will Karl Lagerfeld say?" The Chanel designer has been quick to take swipes at her for being an overly perky unknown (according to him), and has even gone so far as to criticise her husband Seal's skin. We smell a made-for-TV movie somewhere in that bickering. But we digress.

Klum will launch her new line for fall 2010, starting with 48 styles of shoes. The model is taking inspiration from her own wardrobe (naturally), which seems to be "feminine with a bit of a fashion and rock 'n' roll edge". Next, after footwear, will come workout clothes, dresses and swimwear. By February, a maternity line will follow. And all of this sounds like perfect bait for a 'Project Runway' challenge, no? Not that Karl will be watching.