Mulberry are on a roll. Last year Bloomberg confirmed that the British brand was the best performing fashion house due to the success of their 'Alexa' bag and things seem to be going from strength-to-strength. Today the company announced that they experienced a 54% rise in profits for the year to March 21, taking in £36 million.
The 'Del Rey' bag, which launched last month, has been doing well but the brand still attributes their success to the 'Alexa' but that's not the only thing that's helped. This year they opened a new store in New York and London's Westfield Stratford and also saw sales rise by 30% in Asia.