I literally signed with Next like one week ago, went to meet Hedi, and just walked in his first show. It was my first runway show ... My mom was here for fashion week, and I went to visit her in her hotel room one night before Saint Laurent and she gave me a catwalking lesson, which was super fun. For the first time ever, in my entire life. It's always been kind of a secret fantasy for me.
One Monday back in January I spent the morning with Amy Powney, Head Designer at Mother of Pearl. Rather than meeting in a fancy restaurant or hotel in Central London, which is often the case, Powney invited me to the brand's studio based in the middle of East London's bustling creative scene. The team were in the middle of preparing for their A/W 2012 collection but were kind enough to devote their morning to talk me through the brand and transport me into the Mother of Pearl world; and I can safely confirm that that world is not a bad place to be. The team are uncompromisingly enthusiastic and passionate about what they do and it's infectious.
Whilst you may be unfamiliar with the brand now, give it a year or so and that will change. The company has actually been around for several years but it is only now that things have really come together. Teams have come and gone and the aesthetic has changed several times so it was only four seasons ago when Powney was appointed as head designer that things began to change. This fact isn't something they shy away from. In fact, Powney was pretty frank when asked about it. "People in the industry take fashion very seriously so if you've seen a brand through several different phases, people move on and lose interest. It has taken time to get people to come back and see it but I finally feel like it's at a good point and people can see that it's a good concept." It's the brand's present carnation that has helped win them a legion of fans and become on of the industry's best kept secrets. And while MOP, as the team call it, was established by Maia Norman who continues to serve as creative director, it is Amy who has managed to articulate her easy sports wear vision.
Inez van Lamsweerde and Vinoodh Matadin are set to shoot the Gucci campaign starring Jacquetta Wheeler, Raquel Zimmermann, Natasha Poly and Freja Beha. The duo will also shoot Christy Turlington and Andrés Velencoso for the Yves Saint Laurent campaign.
It was just a matter of time before Givenchy tried pulling a Prada and became the show to be walk in for new models. It's just been confirmed that the house managed to secure an exclusive with new face Dree Hemingway, who has also been handpicked to appear in the autumn/winter 2009 Halston video.
Not bad for a relatively new face on the model scene eh?