Last season Dree Hemingway was the model of choice for all of the big campaigns and it looks like Fall 2010 will not be any different. According to Modelina, Ferragamo have chosen the model to front their new fragrance, Attimo set to be shot by Craig McDean.

Do you think it's a good match?

Since being appointed the head of women's wear for Salvatore Ferragamo in 2008, Cristina Ortiz's collections for the brand have received lukewarm reviews. With all that said, it was hardly a suprise that the house have decided to end her contract. This morning WWD reported that Massimiliano Giornetti, the head of menswear, will take over from Ortiz and head both the women's and menswear divisions, despite having no experience in designing for women.

According to Fashionologie, Giornetti is already working on the brand's A/W 2010/11 collection.