A new collaboration between Preen and Gieves & Hawkes could mean that the celeb-magnet label (whose fans include Gwyneth Paltrow, Rachel Bilson and Thandie Newton) could give its customers something to wear to work. Although we're used to bright, form-enhancing dresses from Preen, now the label is churning out jackets and tailored suits.
Designers Justin Thornton and Thea Bregazzi explained the partnership: "We wanted it to be masculine with a feminine twist, we thought it was about time we gave our Preen girl something to wear to work. We have developed great cocktail dresses, great Sunday knits, cool summer silks - but had never really ventured into cool workwear. We thought about it in terms of 'husband' jackets, that chic yet traditional city man."