As you would expect, Gwyneth Paltrow is a bigger seller for brands, which goes a long way in explaining why the likes of Tods and Hugo Boss have clamoured around to secure her to front her campaigns. Last week J. Crew confirmed that their website experienced an 8% increase in sales after they partnered with the actress on her website Goop and now Chinti and Parker is the latest brand to tap into her selling power.
The 39 year-old has designed two exclusive jumpers for her Goop website and the collaboration is part of a bigger project, in which she partners with leading brands on creating limited edition pieces for Goop. She's already worked with Rag & Bone, MiH jeans and Melissa Odabash so the British eco-conscious label is just the latest in a long stream of recent partnerships.
J. Crew is one of the few middle of the road retailers that steers clear of celebrities and that's, in part, one of the reasons I like it so much. On the odd occassion that the group does work with them, it always makes sense. Last month its sister brand, Madewell, confirmed Solange Knowles as the face of its A/W12 campaign, which is undoubtedly a match made in heaven and now J. Crew have nailed it too by working with Gwyneth Paltrow.
The actress appeared in an eight-look editorial for her site Goop last week wearing head-to-toe J.Crew and ever since then, the traffic on jcrew.com has jumped significantly. 'Eight percent of all of our traffic since we launched with Gwyneth is being driven by Goop,' a J. Crew spokeswoman told WWD. 'That's amazing.'
Am I surprised? Well no. As much as Gwynnie is known for her glamorous red carpet looks, she's also the queen of preppy staples so the partnership makes sense. 'The team here has always been fans of Gwyneth’s personal style,' J. Crew president Jenna Lyons said. 'She has a relaxed ease and a natural sexiness, Goop is a frequent online stop for me…Cool style. Cool site.' Considering how well the partnership has gone, something tells me this isn't the end of the pair working together. Clearly sales are up and since J. Crew aren't particularly fond of working with celebrities, it seems likely that now they have decided to embrace it they'll stick with one person.
Gwyneth Paltrow is one of the celebrities that brands always flock to as far as their ad campaigns are concerned. It was no surprise, then, when Hugo Bossannounced back in May that they had tapped the actress to appear in the print and TV ads for their Boss Nuit Pour Femme fragrance and yesterday the images and TV commercial were finally revealed.
Sadly the big reveal hit a dull note. There's no doubting that Paltrow looks beautiful in the ads but nothing about it feels memorable. Aside from the fact that it looks like they have been on the overzealous side with the retouching, the shot doesn't live up to expectation. On the other hand, the brand's fragrance campaign with Sienna Miller wasn't particularly a stand-out either so maybe the expectation was simply set to high on the basis of Gwyneth's past campaigns.
Gwyneth Paltrow is one actress that brands flock to in order to have her front their respective ads. In the past she's fronted campaigns for everyone from Coach to Tod's and now she has another campaign under her belt.
Today Hugo Boss confirmed that the actress will star in the advertising campaign for their Boss Nuit Pour Femme fragrance. 'We are delighted to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new signature scent,' Gerd Von Podewils, Hugo Boss Fragrances global marketing director, said in a statement. 'She is the perfect complement to Boss Fragrances.'
The campaign has already been shot and while it's not released yet, the behind-the-scenes image shows Paltrow looking natural with loose waves and sporting a classic asymmetric LBD, which the brand said was the starting point for the scent. 'To me, the Boss woman is driven, ambitious and goes after what she wants but she balances being strong and very feminine at the same time - characteristics that I strive towards in my own life,' Paltrow said at the launch this morning at London's Sanderson Hotel.
The Met Gala is known for delivering strong red carpet looks and Monday night's event was no different. It wasn't only about the clothes though because the beauty looks were equally as strong.
While there were a handful of questionable looks (sorry, Rachel Zoe and Christina Ricci), the majority were flawless. With both hair and make-up it was all about contrasts. Hair looks were either really severe and straight and generally tied back or came in Veronica Lake style waves and make-up was either really natural or dark and vampy.
Have a look through the gallery for my favourite looks.
Anthony Vaccarello's dresses with the hip high slits have gained a level of notoriety. Carine Roitfeld was the first to sport the style at her big fashion week party two seasons ago after Karlie Kloss sauntered down the runway in it days before and in the words of Kelly Rowland, Gwyneth Paltrow 'put it down' in the dress on the cover of Harper's Bazaar's special revamp issue.
Since the leg is the centre of attention, it was only a matter of time before one of the designer's dresses had a Angelina Jolie moment on the red carpet and that came last night. Anja Rubik sported a white version of the style to attend the Costume Institute Gala with the designer. While I've always been a fan of the model's, her jutting hip has rightfully caused a bit of concern and aside from that, I definitely prefered the dress of Paltrow.
The last seven days have a been a busy one for the fash pack in New York. Earlier on this week Olivier Rousteing hosted a party at Chelsea's Hotel Americano and today everyone is gearing up for the Met Gala but that didn't stop everyone from going out last night too. Everyone from Gwyneth Paltrow to Giovanna Battaglia attended Diane von Furstenberg's Meatpacking District studio to celebrate Amanda de Cadenet's new Lifetime series, 'The Conversation'. Outfits at the event were good but it was Amber Heard that stole the show in a strapless Zac Posen red and pink block coloured dress.
Yesterday was the day of Louis Vuitton. In the morning Marc Jacobs failed to disappoint with his fall 2012 collection at the brand but last night was all about their much anticipated exhibition, which helped close Paris Fashion Week.
Two floors of the Louvre were taken over as guests including Sarah Jessica Parker (who flew in especially for both events) and fashion folk like Miuccia Prada and Anna Dello Russo explored the event dedicated both to the history of Vuitton and Jacobs' work at the house. While the first floor was dedicated to the classic trunks and heritage, the second floor featured Jacobs' partnerships with artists like Takashi Murakami alongside several of his big campaigns and memorable collections.
I tried on one dress. That was the dress and I thought, it's a little different but it's sort of a throwback. I saw a pic of Jackie O in a white dress with a cape and it's been a while since anyone's worn a cape, frankly, except for Superman.
We really missed Karlie Kloss during London and Milan but luckily for us she made a big return today at Paris fashion week opening the show for Anthony Vaccarello.
Last season Kloss wore the designer's black cut out dress with that thigh-high slit and as you will recall, Carine Roitfeld wore it to her big fashion week closing party shortly after it debuted on the runway and Gwyneth Paltrow wore it to cover US Harper's Bazaar's revamped March issue. Today she was a lot more covered up in this trouser-shirt combo.