Vogue Italia Opened Its Doors For The "Vogue Experience"

Jill Hilbrenner — Mon, 13 Dec 2010 16:00:55 GMT

If you were in or near Milan this weekend, we hope you had a chance to take a rare look into the Vogue Italia offices. Starting on Friday afternoon, Editor in Chief Franca Sozzani started holding court for guests curious to see how, exactly, the fashion glossy is put together. That also included visits with designers including Angela Missoni and Donatella Versace.

"The Vogue Experience" was held in celebration of Sozzani's new book, I Capricci Della Moda (The Whims of Fashion), a collection of her blog posts from the magazine's website. Apparently, Sozzani has already received criticism about allegedly removing some of the mystery from the mag. To that, she says: “It upsets me that some people think that my doing this is just a commercial thing or making Vogue too democratic...It’s not being commercial because the book is published by Bompiani and not by Condé Nast. Opening our magazine to people is just to give them the chance to meet persons working in fashion, how we work, where we are and our offices…Why should seeing each other take away the mystery? What mystery? We make magazines just to give you quality and creativity, and obviously to keep you informed.”

THE FASH PACK

Vogue Italia Opened Its Doors For The "Vogue Experience"