Despite our concerns, I think it's safe to say that Giambattista Valli's decision to go ahead with a debut in couture was a good idea. The collection was flawless combining Valli's knack for presenting something fresh and modern whilst upholidng the craftsmanship and exclusivity that we expect from a couture collection.
Imagine Fashion were lucky enough to sit down with the designer recently to discuss the collection in depth and find out what he has in strore for the brand. The full interview comes out tomorrow, but in the meantime enjoy this exclusive sneak preview.
I'm not like those designers who think they are pressed too much, that their creativity is so fragile. It's very simple, no? Don't take the job if you think you cannot do it. Bad football players do not play in the first league. Swimmers who cannot really swim never win. I mean, you have to know if you can do this kind of sport on that level. If not, forget about it. But you cannot expect people to cry about you, that you are so overworked, so pressed. Nobody presses me.
It's no secret that the fashion industry has embraced all things online. Dolce & Gabbana recently held events in both Milan and London in collaboration with leading bloggers and Burberry continues to lead the way with their innovative use of social networking and live streaming. But this is only the beginning according to Imagine Fashion founder Amber Gordon.
Despite the ever expanding digital space Gordon has been able to establish a strong presence in the multimedia industry making Imagine Fashion's innovative use of fashion film a step ahead of the rest. "Imagine Fashion is a new breed of fashion magazine, tailor-made for the online space, drawing on the traditional philosophies of fashion print, teaming this with all the immediacy, shoppability and shareability of digital," she told us. Through her experience in print - she has styled for publications like Harper's Bazaar to Interview - Gordon has managed to create a interactive digital experience incorporating both e-commerce with magazine-style editorial content that has had big brands knocking at her door to become part of this digital revolution. When the company launched last year she projected that it would "set a new benchmark where global luxury brands can have a true home in the digital world, where they can engage the audience in an editorial environment on their own terms,” and that is exactly what she has done.
We recently caught up with Gordon to find out about how the company was born, why she decided to make the transition to online from print and how she is helping to champion young British talent.
Get ready to think of fairytales in a whole new way. This Thursday, Imagine Fashion is launching a new fashion-does-folklore video that will reinvent Little Red Riding Hood, Snow White, The Red Shoes and Pinocchio for the 'Twilight' generation. In other words, Vanity Fair is celebrating fantasy fashion in an editorial homage to the strange and fabulous characters of children's storybooks.
With Imagine Fashion's new short narrative film, 'Matchstick Girl', we see the dark side of Hans Christian Anderson's classic story through enchanting and unsettling beauty. Siri Tollerod stars as the Little Match Girl, wearing (naturally) street-urchin chic by Chanel, Celine, Jil Sander, Jean Paul Gaultier and Prada. Even better? If you spot a piece you like, you can just click through and buy. We give it up for the film's stylist, Antje Winter, who just made fables all that more fashionable.