Back in January we were all talking about Kaia Gerber, the daughter of Cindy Crawford, who was unveiled as the new face of Young Versace. In her latest modeling job the 10 year-old is not alone because she was also joined by her supermodel mother and grandmother to pose behind the lens for JCPenny.
The video in which all three star in is a part of a promotional campaign JCPenny is running at the moment in the lead up to Mother's Day in America. In the video all three generations talk about things their mothers gave them and if you submit your story about what you have learnt from your mother on the JCPenny Facebook page, you could be in with a chance of winning a $1,000 shopping spree in store.
If there's anyone that I look forward to spot at the shows, it's Nickelson Wooster. Earlier on this year he was sadly sacked from his role as men's fashion director at Bergdorf Goodman and Neiman Marcus but today there's good news. After doing some freelance work for Thom Browne and Gilt Group, Wooster has landed himself a full-time gig as the new creative director at the menswear division of JCPenney.
While most are happy to see Wooster in another big role, his appointment at JCPenny has been met with a mixed response. I must say, the move does come as quite the surprise. Some say that the hiring was tactical on the company's part to make sure that they remain in the headlines for hiring openly gay Wooster, especially after the controversy that ensued with Ellen DeGeneres appointment as their spokesperson. More likely is the theory that the company hired him to help with their credibility. After all, Wooster is as well known for having a great eye in his professional capacity as he is with his own sartorial choices.
There's been quite a bit of hype surrounding the arrival of Mary-Kate and Ashley Olsen's Olsenboye line for JCPenney. Having launched the collection online last week, we had expected pandemonium when the collection - full of checked and striped dresses, blazers and t-shirts - hit the shop floors on Friday. The Cut, however, reported on the scene at the Herald Square store and surprisingly, there was very little excitement enveloping the 20-piece collection.
Perhaps the prices are to blame for the slight boycott of the range, given that the Olsenboye pieces are considerably higher than other pieces in the store. Dresses start at $44, shirts sell for $36 and t-shirts have the going rate of $26 apiece. Alternatively, the lack of the Olsens' faces smiling back at customers from banners, hangers, posters and the like could also be to blame for the collection's failure to generate a buzz. After all, the line does have a distinctly 'young' feel to it, so we would have thought that MK and Ashley, who have mastered the art of marketing through their various other business ventures, would have stuck to their winning formula: pictures of the twins 'selling' the product.
Calling all aspiring designers aged 13 to 21. Glad we got your attention - you'll want to listen to this. Mini moguls Mary Kate and Ashley Olsen'sOlsenboye line will soon have guest designers, thanks to JCPenney, who launched the design competition to mark the arrival of the Olsenboye line at their online store.
Entrants simply need to design and submit images of one piece of clothing to have a chance of winning a grand prize, consisting of a trip for three to NYC to meet Mary-Kate and Ashley Olsen, a $1,000 JCPenney gift card, and a chance to have individual designs in a future Olsenboye collection. The nine runners up will each receive a $500 gift card. For more information, or to be in with a chance of winning, click here. Good luck.