If you happened to notice (and question why) Dorothy Perkins was trending on Twitter today, that's why. Today Kourtney, Kim and Khloe Kardashian confirmed that, from November, the high street store will be the first UK retailer to stock their line, Kardashian Kollections.
'We're looking forward to expanding our line and making Kardashian Kollection available to so many more people,' the trio told Grazia Daily. 'We pride ourselves in hvaing a line that is affordable and yet of great quality and we're excited to bring it to new territories.' According to a release, the offerings available at Dorothy Perkins will include clothing and handbags with footwear to follow in 2013 and will be available in 250 stores, as well as in concessions and online.
The one thing you can say about the Kardashian brood, it's that they're committed. Over the past few years they've been determined to cash in on in their name by ensuring that just about everything in your wardrobe is 'designed' by them. Well, that's if you're a fan of course. In the past few months alone they've announced the launch of a make-up line and a new jeans range targeted as plus size women and yesterday, they announced the launch of something else.
The threesome released this image from their new eyewear campaign, which will be sold exclusively in Sears. If you were wondering why they're all wearing those questionable lace pieces, there'a a good reason behind it as the campaign also showcases their new collection of lace body hugging dresses, which will be sold in the store too.
They already have fragrances, clothing lines, books and home collections so it will come as no surprise that the Kardashians are continuing to branch out. Yesterday Kourtney, Kim and Khloe announced that they are working on a beauty collection, which will hit stores across America in December in time for the holiday season.
The line, titled Khroma Beauty, features everything from illuminators and eye shadows to lipsticks and mascaras and will be available exclusively at Ulta stores. 'We're so excited to partner with Boldface Licencing+Branding on this new venture. There's a glam girl in all of us and it's a dream come true to have our own makeup line and to share it with women around the world,' the sisters said in a statement.
When Katie Price decided to launch a magazine about, well, herself we were not surprised and are we shocked that the Kardashians are following suit - well, no. Today Page Six reports that the reality TV family are discussing the idea with several media companies but thus far, a deal with American Media Inc. seems to be the most likely.
The partnership makes sense. The media company owns several tabloids like The National Enquirer and health and fitness magazine, Shape, as well as the newly launched Reality Weekly magazine. It's hard to remember an issue of Us Weekly and other celebrity magazines that didn't have one of the Kardashian brood on the cover.
That's the big question in publishing right now. Before we all complained about the prominence of actresses on the cover of fashion magazines but over the last two years reality stars have taken over. "If you look at what works for us, it's not the same stuff that used to work for us," Cindi Leive, American Glamour's editor-in-chief, told WWD recently.
And the numbers speak for themselves. Take US Glamour for example - in 2010 Lauren Conrad was their biggest selling cover and Kim Kardashian, who appeared on the most covers in 2011, had their best selling cover last year for their January issue. As part of their big revamp set to unveil in March, the magazine have confirmed that they intend to tap into this love of all things reality TV by giving it a big push in their editorial content.
It's no secret that the last month hasn't been a good one for Kim Kardashian. Since announcing her divorce, the public and the press seemed fed up with the whole circus of it all but despite predictions that she will fade to oblivion, don't expect the Kardashian clan to disappear any time soon.
This week Glamour dropped their January issue with all three sisters appearing on the cover and the accompanying cover story is Kim's first post divorce interview. So unlike Marie Claire, the magazine didn't have the last minute stress of changing the cover story to be relevant post-divorce announcement. "I think I need to not live in a fairy tale like that. I think I maybe need to just snap out of it and be a little more realistic," she said about life post Humphries. "I always wanted what Mom and Dad had. And at first I was like, I want six kids. Then I went down to four, then I was down to three…and now I’m like, maybe I won’t have any. Maybe I’ll just be a good aunt."
Controversy aside, I do love the editorial. What do you think?
After Kim Kardashian was spotted leaving Vera Wang's boutique a few weeks ago, we all knew that it was pretty much a done deal that Wang was designing her wedding dress for her pending nuptials to Kris Humphries but yesterday it was confirmed.
Kardashian used her blog to announce that, like her sister Khloe, she's picked Wang to make her big dress. “I am so excited to reveal that Vera Wang is my wedding dress designer,” she wrote. “Vera has been a close family friend for a long time and we had talked about this moment for years, so when it came to picking my wedding dress designer she was the first person I thought of. No one designs gowns the way she does!”
They've dressed you in their various clothing lines, created somewhere for yout to shop and tried to help you get in shape with their Shape Up and Quick Trim deals and now they want to make sure that you're nail perfect. Just when you thought that there was nothing left for the Kardashians to attach their name to, they go and find something.
Yesterday the sisters (minus Kim) held an event to introduce beauty editors to their new line of nail varnishes with OPI's sister brand, Nicole by OPI. Named Kardashian Kolors - natually - the line features 14 different shapes inspired by Kim, Kourtney and Khloe as well as younger sisters Kylie and Kendal and mom Kris.