Kendall and Kylie Jenner, the youngest of the Kardashian-Jenner brood, are going from strength to strength and are slowly building their own brand independent from older sisters Kim, Kourtney and Khloe. While we've always seen them on the family's reality show, it's only relatively recently that they've caught everyone's attention. In the last year the pair have appeared in a string of magazines and are quickly gaining a strong teenage following and now Seventeen magazine have decided to tap into that.
Today the magazine confirmed that the pair have signed on as their new 'West Coat fashion contributors'. According to the press release that went out this morning, the pair will appear in web videos and a monthly feature called, 'Kendall & Kylie's Fashion Journal. The decision makes sense. Seventeen did really well when they teamed up with America's Next Top Model a few years ago so with circulation numbers dwindling and ad pages decreasing, it was only a matter of time before they tapped into the reality TV world in some way again. The Jenner's seem the perfect fit.
Their elder sister may be feeling a mighty backlash at the moment but things are going from strength to strength for Kendall and Kylie Jenner. They have reportedly signed a deal with E! on their own reality show and have a jewelry line in the works and now, the Jenner sisters have bagged a big cover.
Over the weekend KrazyFor Kourtney (@PureKourtney) tweeted this image of what appears to be the sisters on the cover of Teen Vogue's March issue. While the pair have appeared in the magazine before, this will be their first cover for the magazine.
What do you think of the cover?
Update: Teen Vogue have just released the official cover and full editorial.
2011 has been a good year for Alice Temperley. International interest in the designer hit the roof after Pippa Middleton's endorsement of the brand at the reception to the royal wedding and Pippa made an appearance at her S/S12 show back in September.
This year also marks the brand's 10th anniversary and the launch of her debut book, 'True Brit' but it doesn't there. The designer was recently named Designer of the Year at the 2011 Hollywood Style Awards Gala and rightly so. Other winners on the night include Arianne Phillps who walked away with the Costume Designer of the Year award, Chloe Moretz who was named as One to Watch and the Kylie and Kendal Jenner who were were presented with the Stylish Sisters Award.
As expected, the full Kardashian brood attended Avril Lavigne's S/S12 collection for Abbey Dawn yesterday where 14 year-old Kylie Jenner walked into the show. Even new member of the family, Kris Humphries, made an appearance sitting next to Lavigne's boyfriend and Kardashian step-brother Brody Jenner.
The show was just what you would imagine an Avril Lavigne collection to be. So yes, over the knee length black and white striped shorts came with just about everything, short tutus appeared as did plaid shirts, braces, super short checked skirts, bowler hats and fingerless lace gloves so not necessarily what you would want to see your teenager daughter in. Think Taylor Momsen, and you're almost there.
Just in case you're interested, have a look at the collection in our gallery.
Controversy about the use of underage models in the industry is an issue that is never too far from the headlines so with Fashion Week beginning today, the issue has reared up again. Last week WWD reported that Diane Von Furstenberg and CFDA CEO Steven Kolb had sent letters out to designers urging them to check the ages of models on the day of the show to ensure they are over 16 but it looks like these initatives aren't aggressive enough as Avril Lavigne confirmed that Kylie Jenner will walk in her Abbey Dawn collection this week.
While her older sister Kendall isn't interested in walking the runway, Kylie wants to jump right in by walking in brother Brody Jenner's girlfriend's show. Although that's all well and good Kylie, the youngest in the Kardashian-Jenner brood, has only just turned 14 so is well below the standard imposed by the CFDA. Despite the clear guidelines, the CFDA don't appear to have any enforcement mechanism in place to deal with such instances. 'The CFDA Health Initiative guidelines are suggested recommendations put forth for the industry. The latest version has been distributed widely,' Kolb told Fashionista. 'We are not in a position to police or enforce these recommendations. We can only hope that they are followed and taken seriously and are happy that so many in our industry are acting responsible.'
So what should be done? Understandably these guidelines are needed but on the other hand, Lavigne's line is targeted to the tween market and that's exactly what Kylie is.
They've dressed you in their various clothing lines, created somewhere for yout to shop and tried to help you get in shape with their Shape Up and Quick Trim deals and now they want to make sure that you're nail perfect. Just when you thought that there was nothing left for the Kardashians to attach their name to, they go and find something.
Yesterday the sisters (minus Kim) held an event to introduce beauty editors to their new line of nail varnishes with OPI's sister brand, Nicole by OPI. Named Kardashian Kolors - natually - the line features 14 different shapes inspired by Kim, Kourtney and Khloe as well as younger sisters Kylie and Kendal and mom Kris.