Burberry don't do anything by half. With Fashion's Night Out quickly approaching, everyone is anxiously waiting to get the invite to their event after hearing about the stellar party that they hosted in their flagship store last year. And that's not all. When they opened their Brit Store in London's Covent Garden this year, the event attracted the whose who from London's fashion and entertainment scene. Next up for the brand is the launch of Burberry Body.
Unlike many other launches we've seen, they've have made it clear that the new project goes beyond a fragrance launch and instead is a full brand launch. The move definitely makes sense. The Burberry umbrella is expansive championing everything from ready-to-wear and commercial collections to eyewear and accessories so fragrances and cosmetics was the only thing missing. "We've been working on this for a few years now," Christopher Bailey explained in a statement. "Burberry Body for us is so much more than a fragrance; it is one of the biggest launches we've ever done, one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world."
That it definitely does. In true Burberry fashion the launch is distinctive in one respect whilst managing to link with everything else they're working on. "We wanted to create something iconic, unique and special - placing the attitude and energy of the trench coat at the centre - connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities," Bailey explained. "We are uniting all our audiences and giving them a very distinctive point of view." To celebrate the brand's launch, Bailey has also designed a small collection called to Burberry Nude , which arks the first ready-to-wear collection to be created for a cosmetics launch.
The range extends beyond simply a fragrance by also including a selection of body oils and milks.
It's safe to say that it would be difficult to imagine a world without style.com. It's one of my first port calls in each morning and when I'm shooting and even more so during the show season so you can imagine my delight about the news that they've decided to launch a print version. Exciting, non? And even better - we only have a month to wait.
'Coming in October, just days after the last look has left the runway, the debut issue of Style.com Magazine will take you deep inside the Spring 2012 collections,' the website announced this week. 'Bringing the voices of both the editors and the readers of the world's leading fashion Web site to print for the first time, this new publication will not only uncover the most intriguing people, places, and clothes of the season, it will also chart the highs and lows, the triumphs and setbacks, the public and private moments on the journey from New York to Paris, catwalk to sidewalk, backstage to after-party. It's the season from every angle. It's a magazine for fashion obsessives by fashion obsessives.'
Iconic threesome, Eva Herzigova, Claudia Schiffer and Naomi Campbell – the supermodels that Testino recently shot nude for Dolce & Gabbana’s Anthology print campaigns – were spotted at Milan Fashion Week along with designer friends Domenico Dolce and Stefano Gabbana last Friday evening helping promote the scents they each front.
According to Vogue.com, Naomi Campbell said: "I'm overwhelmed, this is amazing," as the semi-matching girls, all wearing white tanks, black satin blazers and denim, were welcomed by a crowd of nearly 3,000 people as they turned up at the Rinascente department store to sign autographs and pose for pictures.
New York cool kid Alexander Wang has been hitting us with his egdy, androgynous and sexy style for some time now - bowling us over with studded bags, leather skinnies and the only fringing shoe collection to be seen in for SS09. So now it's time for the boys.
For 2010, Wang is launching a small collection of men's tops, and although they are decidedly more modest than his ready-to-wear collection, they definitely still contain that Wang factor. Picture grey-marl tees with sawn off sleeves, white, loose fitting tanks with extended arm holes and assymetric seams, and dark hooded tops, which were born to be worn undone.
When describing the person he had in mind when creating the collection, Wang told WWD; "It’s a guy who doesn’t think he’s fashionable, but is just cool and has taste and style. That’s much more appealing than a guy who’s fighting his girlfriend for the mirror."
A video preview of the collection is available to view exclusively online at alexanderwang.com
'Ugly Betty' star Mark Indelicato had a hard edge in this brown leather jacket and rock tee, whereas actor Paul Iacono went all preppy in his pink bow tie and city shorts at the launch party for the BlackBerry Tour Smartphone.
Talk about bouncing back after having a baby. Ashlee Simpson wore this leather bodice, grey skirt and black gladiator heels to the AXE Instinct launch party held at the Hard Rock Live in New York last night.