Jennifer Aniston chose an interesting, shall we say, campaign for her new fragrance, Lolavie. To summarise: she's naked, on a cold grey rock, alone, looking scared. This, mind you, is a woman perpetually slammed by the tabloids for being...alone. But Jen does have a one-up on Kimora Lee Simmons ads, since at least she seems to use her own body in the campaign.

Lolavia should make Aniston a ton of money - and good for her - but we say if she comes out with another perfume (and don't we need more celebrity fragrances...), she shouldn't picture herself stranded somewhere. Until then, we'll just focus on the actress' perpetually great hair and forget the rest.