Gucci have worked with a string of leading musicians in the past - trace your mind back to their work with Mark Ronson and Rihanna - and now they are collaborating with another leading artist. Frida Giannini has brought on Florence Welch to front the brand's fall 2011 campaign and will serve as the designer's muse for the season.

"As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman," Giannini explained . "I met her in Los Angeles at this year's Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman."

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Images courtesy of Grazia

Having already travelled both New York and Miami, Gucci's Icon - Temporary Store is set to open in London today, in Covent Garden. The store - which has been entirely designed by Gucci's Creative Director, Frida Giannini - stocks limited edition Gucci sneakers designed exclusively for London, as well as Gucci sunglasses, and will be open for three weeks from today, or until the limited supply of stock runs out.

Whilst there are 17 styles of trainer altogether, only two are for the girls - a brightly coloured fluro design, and a white pair featuring panels of leopard print pony skin - and more excitingly for the boys, two pairs have been designed by musician Mark Ronson. When customers buy a pair of the Gucci Ronson's from the store, they will also receive a free EP of Chauffeur - the Gucci Pop Up shop band - whilst the second edition designed by Ronson will be available to buy only through the exclusive iPhone App.

Read more after the jump

These are the shoes Mark Ronson designed for Gucci [Racked]

Tim Gunn has a 'Sex and the City' cameo [E!]

Will Agyness Deyn star in a short film? [Page Six]

Chanel No 5 has its own biography [WWD]

The luxury market isn't doing as badly as expected [WSJ]

Femininity met urban chic at the Charlotte Ronson show at fashion week yesterday. Ronson managed to produce a really strong show despite earlier problems with seating for editors that arrived late from an earlier show that over ran.

Ronson really developed her designs and took them one step further this season. She presented the cute feminine pieces that we've all come to know and love from her, but also introduced some edgier structured pieces too.

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Last week, Mark Ronson spoke to the editors at The Cut about the details of the sneaker line with Gucci, that we previously reported, at his sister Charlotte's, I Heart Ronson party.

On not being a 'real' designer: “No one’s looking at me like I’m a shoe designer," he said. "It’s cool to have that, but there has to be a musical component to it as well or it doesn’t make much sense.”

On the effort he put into his sneakers: “It’s not like a half-assed thing like, 'Oh, someone wants to give me a sneaker,'”

On his attention to detail: “I think they probably hate me; they’re like, we just thought some D.J. was going to tell us, like, ‘Red and green,’ and fuck off. And you know, I’ve been, like, 'Oh, wait, what color are the stirrups?' They’re like, 'Who are you?'”

On pricing: "I think mine are the cheapest in the shop, I’ll say that. I think they’re maybe $500 or something," he said. "I know it’s a fucking credit crunch, but I think the other ones go for more."

Grazia has revealed that Mancunian supermodel Agyness Deyn is not the only person staying put in the big apple. Deyn's little sister Emily has moved across the Atlantic to join Agy in her Williamsburgh apartment.

With Rascals boyfiend, Miles Kane and the Deyn family in the UK, "Agy had been feeling a little homesick," a friend told Grazia. "She asked Emily to quit her job at Ticketweb in Machester and come and live with her- and of course Emily agreed!"

Emily seems to be settling in well. "As well as working on her T-shirt design company HussainDeyn, Emily has been popping into the NYLON offices to help out with some styling work. She's also been hanging out with Mark Ronson and Alexa Chung."

Charlotte Ronson has her own fashion line. Now, the dapper Mark Ronson has teamed with Gucci to design sneakers. And Samantha Ronson has churned out trainers for Supra.

Let's start with the male DJ sibling. Mark's Gucci shoes will sell with 18 other limited-edition styles at Gucci Icon-Temporary, a new pop-up shop. The company plans to open New York's location in Crosby Street this October, but Mark has come out with a pair of sneakers for each city that will have a pop-up shop. That includes London, Paris, Berlin and Tokyo, among others.

And on to Sam. Her Supra trainers are a version of the label's Indy style, but in new colours. She chose distressed black suede with a white sole and gold detailing. The shoes are on sale online for $148.

Mega-producer Mark Ronson recently exchanged wedding vows with girlfriend Josephine De La Baume, but those who hold a romantic soft spot for the man who helped create Amy Winehouse mania shouldn't be too sad. The ceremony was a fake, organised for a Jalouse magazine photoshoot.

Although it wasn't the real deal, Ronson's wedding drew celebrity guests like Alice Dellal and members of The Virgins and Neimo. Check Jalouse's July issue for more.