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March 08, 2010
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Gareth Pugh For Alexander McQueen: Are We Ready For It?

Alexander McQueen's death struck the headlines just a few weeks ago, and already, rumours are circulating about who'll replace the late designer at his namesake label. As Fashionista points out, Gareth Pugh is speculated to be the frontrunner, which makes sense, considering Gareth's dark and experimental aesthetic. That said, is now the best time - financially or otherwise - to make a substitution?

PPR, McQueen's parent company, seems logical to want a quick move, considering that the label's sales likely will double in the coming year. As Fashionista editor Lauren Sherman writes, "Why not capitalize on his martyrdom?" And Pugh himself is a already-respected designer who could readily jump off into wider fame.

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