Nina Garcia is fairly plush at the moment. The Marie Claire editor recently signed on as JCPenney's style voice, is a judge on Project Runway and sits on the advisory board on Moda Operandi. It comes as no surprise, then, that she seems to have lost touch with the spending power of the average American.
This is the bag that you can spend a few weeks’ salary on and not feel guilty. It is going to last you a lifetime. http://modaoperandi.com/heritage-auctions-special-collections/2012/accessories-708/items/
The link takes you Moda Operandi's Hermes birkin auction, which featured ags ranging from $14,500 to $74,500 so what part of the average person's salary could afford those whopping prices is a head sratcher. Her role with the online retailer naturally involves promoting their activity but expecting people to be earning between $4,884 and $24,833 a week just doesn't make sense and her Twitter followers didn't think so either. One tweeted ''@ninagarcia you might want to double check your math on this one.' The moral from this story? Maybe a Twitter blast on expensive luxury pieces isn't the way to go.
Yesterday I wrote about the PPR group working on an e-commerce venture with Yoox SpA and now it looks like other big luxury brands are also embracing innovative online platforms. Last week the New York Times noticed that within 24 hours of images of the Oscar de la Renta resort show being placed on TheFancy.com, a green and white sequin silk baseball-style sweater had 500 people endorse it. While that may not sound impressive, the fact that the site had received several advance orders for the sweater, which is priced at $2,490 might get your attention.
'Selling five of those baseball tees is not going to change our lives,' Alex Bolen, chief executive of Oscar de la Renta said, 'but I have got to say, I was surprised.' For me, the news doesn't come as a surprise. Recent research has unearthed the reality that these new social media platforms are having a serious impact on sales beyond simply redirecting traffic. Take Pinterest for example. Despite being the newbie on the scene, results released last week shows that people are 10% more likely to purchase something they see on the platform.
Just when you thought that she couldn't top 'that' red Calvin Klein dress, Jennifer Lawrence did just that. The gold fall 2012 Prabal Gurung dress that she wore to attend the first premiere for her new film, 'The Hunger Games' failed to disappoint. While red carpet looks haven't excited recently, this look is one that we won't forget any time soon so with that in mind, it's hardly a surprise that people are going crazy for the dress which has just been made available to order on Moda Operandi.
The site offers the dress in it's original form as well as an option to have the cut outs covered with sheer black tulle inserts and while you won't be able to get your hands on it now, if you order it today you can get your hands on it before anyone else as the estimated delivery time is July 1st.
Now we have Moda Operandi, it's hard to imagine not having it. Just in case you're still unaware of it, the site allows shoppers to the collections straight after the shows and have them delivered way before everyone else. Saying that, I must admit, I wasn't particularly aware about how it worked before Taylor Tomasi Hill arrived at the company from Marie Claire last year. Just like everyone else, her style has always beena a favourite of mine and now Moda Operandi are tapping into that with their editorial content.
Aside from their trend reports featuring street style images of the former editor, they've just released these great videos from behind-the-scenes at the shows. And as you'll see, Emmanuelle Alt isn't the only fashion figure that can get down and have fun. In the videos the team show all of the fun things that they got up to inbetween shows and yes, that means riding around on a carousel in Paris and several imporomptu dance routines.
Yesterday Taylor Tomasi Hill was applauded for the successful launch of her design collaboration with Lane Crawford in Hong Kong but in the space of a day, things have already turned sour.
Elle.com quickly noticed the uncanny similarity between the Moda Operandi artistic director's collection with two designer pieces. First up is the navy LBD which appears to be identical to a dress that Marc Jacobs showed back in 2008 and that's not all. The button down blue top with cut out shoulders that we all fell in love with is indistinguishable from a Comme des Garcon top that an editor was snapped wearing on a street style blog back in 2009.
If, like me, you're a fan of all thinks Taylor Tomasi Hill, you'll be pleased to know that the Moda Operandi artistic director has just launched a small collection with Lane Crawford.
Editors have been criticised recently for using their new-found popularity to transition into lucrative partnerships but this seems to be one of the better ones that we've seen. The mini collection, comprised of a printed trousers and skirt combo, a sequin skirt and blue blouse with cut out shoulders, genuinely looks like something you would Tomasi Hill wear. “I am fond of things that don’t necessarily look as they should go together,” she explained. “Something unexpected always adds an element of interest to an outfit.” The bad news, unfortunately, is that the pieces won't be available in Europe or America. Fingers crossed than that the collection goes down well in Hong Kong so we can be in with a chance of getting a hold of it.
We only found out that Taylor Tomasi Hill was leaving Marie Claire for Moda Operandi last week but already the magazine has announced her replacement. Kyle Anderson, who served as Senior Accoessies Editor at ELLE, will take Hill's role as Accessories Director starting next week.
“I think after six years of working in the accessories department at ELLE, now is the right time to move on to a position where I can contribute more to the look of a magazine,” Anderson told Fashionista. “And for me, working for Nina Garcia again and Marie Claire is the ideal fit.” As yet ELLE have not confirmed who will take Kyle's former role.
