When it comes to a celebrity packed front row, Burberry's attendance for their SS10 show last September blew everyone away. Collectively, Freida Pinto, Alexa Chung, Mary Kate Olsen, Daisy Lowe, Liv Tyler, Emma Watson, Gwyneth Paltrow, Mario Testino and Victoria Beckham watched Christopher Bailey's newest collection eagerly from the best seats in town. Whilst for Burberry it might be a doddle to have the most relevant celebrities dying to be seated front of house, it has been revealed that labels such as Miss Sixty and Rock & Republic have to try - or should we say pay - a little more.
It seems that the more A, B and even C list celebrities they have sat on the front row, the better, however these fashionistas don't come cheap. To have Rihanna, our favourite Gossip Girls Blake Lively and Leighton Meester come in at an also hefty $40-50,000, and expect each Olsen twin to set you back an astonishing $80,000. Now it makes perfect sense as to why both Carolina Herrera and Marc Jacobs have both virtually banned celebrities from their front rows - and we applaud you! One should never have to be bribed to attend a fashion show... attend your show, you'll need to hand over a whopping $100,000 or more.
Mary Kate and Ashley Olsen are designing a range of sunglasses for The Row’s next season collection. The range, which will be produced by Linda Farrow - high fashion, high luxury eyewear designer, who also designs for Raf Simons, Matthew Williamson and Dries van Noten - will feature a classic metal aviator, an oversized square frame, a vintage-inspired brown rimmed frame and a pair of 60s inspired round shades.
“Designing eye wear was definitely more complicated than we thought,” said the twins, who hinted that if the collection is successful they may expand the range, and possibly branch into accessories.
Ashley Olsen, who began her career as a 9-month old on Full House in ‘87, has been dubbed a fashion designer, actress and entrepreneur – becoming CEO of Dualstar, along with her twin sister, at just 18. Although, of all Ashely’s career paths, we all thought fashion was her true calling when she successfully established luxury brand, The Row, in 2006, and began co-designing at Elizabeth & James with Mary-Kate.
However, at just 23, it seems that ambitious Ashley may be looking for a new direction in life: “In the fashion world everyone is just really looking out for themselves. I don't know if I'll be designing this collection forever. A couple of years from now, I'm sure I'll want to do something else, and I'm not going to shy away from that. What if I just want to be an artist, or if I want to go back to acting? Which is not in the cards, but what if I wanted to do that?” says Ashley.