Jessica Simpson carefully chose the models for the sneak peak of her Spring '11 collection and the launch of her new denim line. Her picks? A group of her closest friends, including sister Ashlee Simpson-Wentz and television personality Cacee Cobb. As Jessica fitted her models into her spring styles, Pete Wentz took to the DJ booth, and even mum Tina Simpson joined the group on the runway.
The Jessica Simpson Jeanswear Collection will offer five styles of jeans (including skinnies, flares and - don't worry - jeggings), available in multiple washes and all retailing for $49 to $69. Complementary tops and jackets will cost $29 to $79. From the samples we took home at the event, we can say it's worth your while.
The best part about the new project? Jessica, inspired by her experiences on the reality show 'The Price of Beauty', launched a corresponding online initiative called 'Show Me Your Blues' - which encourages shoppers to take a photo of themselves in their favorite style, then post it on the Jessica Simpson Collection Facebook application. For every snap that goes up on the site, Jessica will donate a dollar to A Beautiful Me, a program that aims to boost the self-esteem of young people everywhere. Now that's something we imagine Jessica's friends and family can be proud of.