French L'Officiel have just dropped their 90th anniversary issue and Tavi Gevinson is the cover girl of choice, appearing in head-to-toe Chanel. Although this is a big move for the blogger and 'Rookie' editor, Gevinson isn't a cover virgin as she also appeared on the cover of Pop magazine for Dasha Zhukova's first issue as editor.
Dasha Zhukova's appointment as editor-in-chief of POP was met with raised eyebrows considering her relatively limited amount of industry experience and her short stint at the magazine was not very well received but it looks like the art collector is finally working on a project that's true to her heart and love of art. This week she announced that her new magazine called Garage - which will celebrate all things fashion but in the context of art - will launch this Fall.
Named after the Garage Center for Contemporary Culture (which she opened in Moscow in 2008), the magazine is nothing like anything on the market according to the magazine's art director, Mike Meiré. “It is so very, very different from other magazines,” he explained. And they're going all out for the first issue with multiple covers including one featuring a puppet version of Lily Donaldson created by artist Dinos Chapman and Nick Knight. Zhukova has also secured Damien Hirst to design a cover with a butterfly sticker that peels off to reveal a butterfly tattoo on the model's vagina.
After Aliona Doletskaya departed from Vogue Russia earlier this year, many speculated that she would take over at Pop after Dasha Zhukova left the magazine after a year as editor. Despite the speculation, Doletskaya kept quiet about her next move but now it has been announced that she will launch Interview magazine in both Russia and Germany and will serve as editor for both publications.
Rumour has it, Dasha Zhukova has been working on a new magazine - quietly, of course, as no one can say for sure what the name will be, or even what it will cover. Fashion? Culture? The arts? It's up for speculation. However, Grazia Editor-at-Large Melanie Rickeytweeted yesterday: "Just heard first issue of Dasha Zhukova's magazine is published next month - a June edition. No idea of its name yet. Anyone know it?" Whatever Zhukova, the former editor of Pop, has up her sleeve, we're guessing it'll fly off the stands - if for no other reason than to let readers figure out what exactly it is.
After announcing her resignation as editor of Vogue Russia at the end of July, Aliona Doletskaya refrained from revealing what her next move will be. But since the announcement of Dasha Zhukova's departure from Pop, many are speculating that she is set to take over as the magazine's new editor-in-chief.
The rumour sparked after Derek Blasberg recently tweeted: “In today’s completely unsubstantiated rumors: Aliona Doletskaya, former editor-in-chief of Russian Vogue, is vying for the top gig at POP.” Despite causing a solid increase in the number of advertisers and ad pages in the magazine, many criticised Zhukova for moving the magazine down a strong arty route, so speculation of Doletskaya's move to the magazine has pleased many who want the magazine to return to its fashion heritage.
This week, Hilary Alexander revealed that after less than two years, Dasha Zhukova has decided to leave her position as editor-in-chief at Pop. The news has since been confirmed by the magazine's spokesperson, who has revealed that Zhukova is leaving to focus on digital arts projects, and the magazine's editorial director Ashley Heath will stand in, in the meantime.
“My time at POP has been a transformative experience that I am extremely proud of,” Zhukova explained. “It has afforded me the chance to collaborate with some of the greatest creative minds in the world and I’m thankful to Ashley Heath and Bauer Media for the opportunity. I’m now excited to move on and build something from the ground up.”
The spokesperson also revealed that Zhukova's final issue had twice as many advertisers and three times the number of ad pages than during Katie Grand's time at the magazine.
Behind-the-scenes videos are fast-becoming more interesting than the ad campaigns themselves. Having trawled through videos from the likes of Kate Moss (Longchamp), Abbey Lee (Pop) and Lindsay Lohan (Purple), we were starting to get a little jaded by videos of the sort. That was until Twilight uber-hunk Kellan Lutz came on the screen.
Starring in the latest Calvin Klein ads, Lutz shows off his rippling muscles in a way that reminded us very much of Mark Wahlberg in those Calvin ads of the '90s. Lutz also uses the film to tell us a little bit about himself. He loves to swim and snowboard. He's a "boxers, not briefs man". He loved wearing nothing but the underwear on the shoot because, "Calvin Klein underwear just holds you together." All we can say is R-Patz who?
At the Dior show, trying to fight my way backstage to get a quote from John Galliano, I nearly fell over a tiny, grey-haired woman who, from the back, I took to be a septuagenarian Japanese fashion fanatic, as she was dressed head-to-toe in Comme des Garçons. When she was ushered into the inner sanctum before me, and turned around, I saw, with a sick lurch, that it was actually Tavi Gevinson…Had I not been so busy trying to attract Galliano’s attention, I would have asked Mr Gevinson why he thought it was right to take his daughter out of school to go to haute couture shows, where she would be treated like a celebrity by paparazzi? Or why he thought it OK for her to model for Pop and Love magazines last year?
Tavi Gevinson might possibly be the world's luckiest little fashionista. Aged just 13, Tavi's blog Style Rookie has a readership of more than 4 million and counts Rodarte's Kate and Laura Mulleavy as fans. More recently, the 'tiny' blogger was interviewed by Peaches Geldof for Love, attended New York Fashion Week and bagged herself the front cover of the relaunch of Pop magazine - which resulted in her landing her first paid journalism job, writing for tavi.thepop.com.
The next move for the girl who 'wears awkward jackets and pretty hats'? Well if rumours are true, the Chicago-based blogger is set to report from the Couture shows in Paris, presumably to write for her Pop blog. Attending Paris Couture shows, mingling on the front rows of New York Fashion Week, and becoming Rodarte's muse could all be a bit much for the average teen, so we hope that the musings of the teen that fashion fell in love with sticks to her tracks - just think where the style rookie could be aged 18!
As we bid farewell to the end of the year and 2010 is fast approaching we thought it would only be fair to share with you some of the biggest fashion moments from 2009.
Michelle Obama's inauguration day outfits, designed by Isabel Toledo (day dress suit) and Jason Wu (evening gown), caught the attention of the fashion world. Obama has since donned a number of fashion-forward outfits, which has propelled her onto a number of best-dressed lists and has helped launch the career of Jason Wu.