Louis Vuitton has set out to help the Red Cross - specifically, the Nigerian Red Cross Fighting Malnutrition Programme. Last week, the luxury brand held a special one-off auction at Sotheby's New Bond Street location, with proceeds from pieces commission by global creatives selling for charity.
Annie Liebovitz had Louis Vuitton design a "nomadic photographer's bag", Damien Hirst opted for a medical cabinet made of cowhide leather, and Marc Jacobs requested a "travelling home" carrying case for his bull terriers, Daisy and Alfred. Others asked to commission pieces for the auction included Patrick-Louis Vuitton, Ferran Adria and Gustavo Santaolalla.
With prices starting at £10,000, we're not saying pieces were going cheap. But for the Red Cross' 150th anniversary? That's something people will spring for.
Has Annie Leibowitz and Damien Hirst designed the ultimate piece of Louis Vuitton luggage? We think so. LV have teamed up with the two to design a bespoke item of luggage.
The project will see the pieces auctioned at Sotherby's on the 17th November to mark the 150th anniversary of the Red Cross. Unlike other labels who in the past, enlisted the design skills of celebrities to create 'it' bags in aid of charity, LV have allowed the pair to have complete freedom in their interpretation of 'luggage' and as such, both have chosen to offer designs tailored to suit their respective professions. Leibowitz opted for a back pack specially designed to fit camera equipment, finished off with vermilion couloured lining. Hirst on the other hand, created an ominous looking black trunk complete with multiple drawers and blue micro-fibre lining to transport his 'surgical' equipment. Is it just us or has travelling in style never been more appealing?