Images via The Cut

Ralph Lauren’s Blue Label advert, featuring the 5ft 8inch, 120 pound Filippa Hamilton–Palmstierna with a distorted, unrecognisable body, was probably the result of an overzealous Photoshoper. Although the team at Ralph Lauren has taken responsibility for the image, saying: "We have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body…”, the second ad on the right, from Australia, has also been shared around various social blogs, sparking off more bad press.

And to make matters worse for the American brand, in April, Hamilton-Palmstierna was sacked after four years with the firm, for, according to her, gaining too much weight. Ralph Lauren, however, claims she was fired "as a result of her inability to meet the obligations under her contract with us." As Hamilton-Palmstierna apparently put on no extra weight from when she initially started, it’s debatable who’s in the wrong… we’ll let you decide.