Oh how time heals. As they say, today's newspapers are tomorrow's rubbish and there's no better example of that than Kate Moss. After an picture of the model appeared in the papers in 2005 of her allegedly snorting cocaine, she quickly became the centre of a media frenzy and was dropped immediately by her big clients like Chanel, H&M and Burberry.

But she can thank her agent, Sarah Doukas,  for turning it all around. "I basically just spent a lot of time on the phone trying to reassure her big clients that you can’t believe everything you read,” Doukas told Radio Four’s Desert Island Discs. “And, unfortunately, all press actually is good press in this world we live in. So keep calm, don’t have a knee-jerk reaction."

Since 2005 Moss' earning have reportedly doubled going from £2million to £4million over the last five years. Whether, as The Cut point out, this is due to the press that came with the scandal or simply due to renewed interest in the model after her long-term partnership with Topshop, is unknown.

Yesterday, International flame-haired supermodel Lily Cole launched Gatwick Runway Models, a search for the next female and male supermodels to join Storm Model agency's exclusive clientele. In an attempt to recreate Sarah Doukas' formidable brush with a young Kate Moss at JFK Airport, both Cole and Storm are hoping to recreate this magical moment at London's very own, Gatwick airport.

Amongst the prizes are a contract with Storm, a chance to rock the runway at Gatwick's very own Fashion Week running from the 5th until the 8th August and all whilst under the watchful eye of Lily Cole herself. The event also has a charitable cause as Gatwick airport have promised to donate £1 for every entry they receive.

Sarah Doukas, founder of Storm model agency said "This is a very exciting opportunity for Storm and we are very devoted to the discovery of new talent which this competition brings, it has everyone in the office excited! We are hoping to find the new faces of the future who will go on to enjoy a long and successful career with us."

If you think you are the next Kate Moss or Cindy Crawford then enter online here at http://www.gatwickevents.com/runwaymodels/ for the chance of a lifetime.

See more images after the jump

For Simon Fuller, it's not enough to have the 'American Idol' and 'So You Think You Can Dance' franchises, is it? Naturally, besides conquering reality TV, you'd need to take over the style world. Fuller, well on his way to becoming the one-man Google of fashion, has just purchased a 51-percent stake in Storm Model Management, which represents everyone from Kate Moss to Lily Cole to Jourdan Dunn. Oh, and did we mention Cindy Crawford and Carla Bruni-Sarkozy, too?

Storm now is linked with Fuller's multi-million pound management firm, 19. Through that business, Fuller also lists designers Roland Mouret and Victoria Beckham among his clients. The Storm deal makes 19 one of the most expansive fashion, music and sport management companies worldwide, according to Grazia.

Sarah Doukas, who founded Storm 22 years ago, seems to be pleased with the deal. She said: "Storm has exceeded my expectations and I am incredibly proud of what we have achieved to date...Working with Simon Fuller and 19 will provide Storm with the opportunity to work competitively, creatively and on an international level."

And Fuller's response: "Storm Models is one of those special companies with a unique sense of style and integrity. With 19 moving more into the world of fashion and style, the opportunity to join forces with Storm and its incredible heritage and dynamic approach to the future, was irresistible. Together we can push the boundaries, blur the lines and redefine what a model agency should be in this fast moving world where fashion is playing an increasingly important role in setting and reflecting culture and tastes."

There couldn't be a better time for the deal, it seems, since several of Storm's models are venturing into TV and movies. Lily Cole has taken to the big screen, while Kate Moss is reportedly jumping to a battle-of-the-bands-type show. So what's next here? We see plenty of opportunities for cross-promotion.