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August 29, 2012
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Nicole Richie's Debut Fragrance Campaign Is Out

Nicole Richie is doing it all. Aside from working on her three fashion lines, she's also in the midst of promoting her soon-to-launch collection for Macy's and now, the campaign for her debut fragrance has just dropped too.

As I recently reported the fragrance, which is said to be a combination of 'blackberry and Seville orange, along with lily of the valley, sandalwood and Moroccan rose', hits stores in September and the campaign was shot by Anthony Mandler. 'I always shy away from anything that's too girly, but I consider myself a feminine girl,' Richie said after shooting the campaign. 'Anthony knows how to shoot something and make it feminine and sexy. but no so in-your-face girly,' and she's right. While the campaign does feel feminine, it's done in a sensual way.

See the campaign after the jump

August 27, 2012
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Jo Malone London Celebrate The Blackberry With Their Latest Fragrance

When you hear the word Blackberry, what springs to mind? It's the phone, no? With that the case, it's easy to forget that before the phone came into our lives we all thought of Blackberry as the berry but that's all changing as Jo Malone London have decided to celebrate it in all of it's glory in their latest fragrance, Blackberry & Bay, which hits shelves in September.

As you know, I'm a big fan of their fragrances but this one is particularly special because it's the perfect middle ground between summer lightness, without feeling to citrusy, and the deeper tones that I love so much making it the perfect go-to scent all year around. Expect a deep burst of blackberry juice as the foundation combined with refreshing notes of grapefruit and just-gathered bay resting on a brambly base of vetiver and cedarwood.

Right now I'm layering it with the brand's plum blossom scent that I still can't get enough of but as always, you can easily blend it with any of their other fragrances to make sure you get the perfect personalised smell for you.

Blackberry & Bay Cologne 30ml spray £38/46

August 14, 2012
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Balenciaga Are Sticking With Kristen Stewart

Despite the fact that the news of Kristen Stewart's affair with film director Rupert Sanders has been public knowledge for a few weeks now, it's a story that just won't disappear. That wasn't helped by the fact that RPat had his first post-announcement interview yesterday on the Daily Show. But despite all of the negative attention surrounding her, things are still all good for KStew.

Yesterday rumours began to circulate that the actress had been dropped by Balenciaga as the face of their upcoming fragrance, Florabotanica, after the Twilight star was notably absent in the scent's campaign video but the reports are false. Today the brand told Grazia Daily that she is still very much the face of the fragrance and the controversy hasn't impacted on their relationship. The video that was released was actually an internal one and not a TV commercial as people had initially thought.

August 13, 2012
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Marchesa's Debut Fragrance Is Coming Soon, Bottle Unveiled

It's as though Marchesa designers Georgina Chapman and Keren Craig have heard what we've all been talking about all these years. While the brand has always been a red carpet favourite, you can pretty much forget getting in on the action if you don't have pockets deep enough to pay the four figure starting prices. Thankfully, though, that will change with the launch of their upcoming affordable line and following on with that new accessibility, soon you'll be able to get the Marchesa smell too.

Last week WWD unveiled the bottle for their debut fragrance, Parfume d'Extase. 'Eveningwear evokes an emotion, and this scent does the same thing,' Chapman told the title. So if you think of iris, young violet leaves and freesia when you think of their gowns, you won't be disappointed, as they are the top notes that the fragrance includes. 'We didn't want anything too sweet. Georgina and I don't like perfumes that can smell sort of sickly, so that was very important when we were going through the process.'

Read more about the campaign and release date after the jump

July 17, 2012
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First Look: Jessica Chastian's Yves Saint Laurent Fragrance Ads

Back in June Jessica Chastain was announced as the face of Yves Saint Laurent's new fragrance, Manifesto, and yesterday the first image of the campaign was leaked online.

The above image is said to have been snapped at an internal presentation of the ads in Paris a few weeks ago and so far so good. The bright purple and dark red lips work beautifully against her much loved alabaster skin and red hair.

Are you impressed by what you see so far?

June 29, 2012
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Kristen Stewart Talks Working With Nicholas Ghesquière And Balenciaga's Upcoming Fragrance

We've known that Kristen Stewart will front the campaign for Balenciaga's latest fragrance for a while but until now, the brand has keep quiet about the details.

Today WWD reports that the scent, which is set to drop in September, is called Florabotanica and the campaign has already been shot by Steven Meisel and sees the actress appear wearing a floral dress.

Talking to the title the 22 year-old revealed that fragrances were not something she was ever interested in until she smelt the scent. 'I'm very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicholas Ghesquière]...and I'm a terrible liar,' she revealed. 'There is something natural about it...it's very alive. I think as a young person wearing it - considering that I've never worn a scent - it kind of puts you on this level of, like, 'Whoa, check me out'.'

Read more after the jump

July 14, 2010
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Is Lady Gaga Working On A Fragrance?

If you've ever wanted to smell like Lady Gaga, you might be in luck. According to the UK's Marketing magazine, the singer is in working with Coty - the company behind Sarah Jessica Parker's fragrances - to work on an unsurprisingly 'unusual' scent.

Coty had not responded to requests for comment but they are allegedly working on a big marketing campaign to launch the fragrance in time for Christmas.

Would you buy it?

October 17, 2009
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Gap To Launch Perfume In The UK

Image via ElleUK.com

Named 'Close', the characteristically American brand Gap is launching the new scent in its stores on Monday 19th October. In true Gap style, prices start at just £5. Gap's Creative Director, Patrick Robinson, was inspired by the classic Gap wardrobe to create the fresh, crisp scent.

"My team is constantly reworking our formula to keep Gap cool and relevant. That's the most important thing to me. Being sexy is part of that lifestyle, and that was the first criteria for this fragrance. It had to be sexy, sensual and beautiful. This aesthetic extends to the bottle design too, crafted to reflect a pure white Opal. When I think of Gap, I think of a white shirt, khakis, and a pair of jeans, and all of those show up in an opal," said Robinson.

September 30, 2009
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Supermodels At Dolce & Gabbana Anthology Launch

Iconic threesome, Eva Herzigova, Claudia Schiffer and Naomi Campbell – the supermodels that Testino recently shot nude for Dolce & Gabbana’s Anthology print campaigns – were spotted at Milan Fashion Week along with designer friends Domenico Dolce and Stefano Gabbana last Friday evening helping promote the scents they each front.

According to Vogue.com, Naomi Campbell said: "I'm overwhelmed, this is amazing," as the semi-matching girls, all wearing white tanks, black satin blazers and denim, were welcomed by a crowd of nearly 3,000 people as they turned up at the Rinascente department store to sign autographs and pose for pictures.

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