Every other week news breaks about yet another big fashion shuffle but today's news is a bit different because all of the changes are taking place under one title. The majority of Elle.com's staff has reportedly jumped ship and moved elsewhere.
First up Keith Pollock, their editorial director, has been confirmed as the editor in chief of Du Jour - a new project launched in partnership with Gilt Groupe. He's bringing members of the Elle team with him to his new role so market editor Sydney Wasserman and art director Stephanie Jones are leaving too. The saddest departure from the site is Britt Aboutaleb, who I loved at Fashionista but who joined Elle.com as their fashion news director a while back. Rather than moving to another fashion role, she's ditched fashion altogether and has been hired as the beauty director of Who What Wear.
So far their replacements have not be announced and since they are some big shoes to fill, it'll be interesting to see how the website fairs in the coming months.
LA's blogging royalty, Hillary Kerr and Katherine Power celebrated with a bunch of trend setters at Sunset Towers, Hollywood for the launch of their new style guide, ''Who What Wear: Celebrity and Runway Style for Real Life.
The duo have made the transition from digital to hardback with their infamous blog, WhoWhatWear.com, with a book that features trends to include “winter shorts and leather leggings,” according to Power, “I’ll be wearing my leather leggings the most". Wearing BCBGeneration, LA reality show queen Lauren Conrad flicked through the new release, and after telling PEOPLE why she had came to celebrate the launch, Jessica Alba danced her Prada dress off to a dj set by Samantha Ronson. "I check out the site every other day," the Sin City star proclaimed, "They cut all the B-S out. I can go there to find out what the latest trend is".
Who What Wear: Celebrity and Runway Style for Real Life is available to buy exclusively at ShopBop, for $18.95.