Image courtesy of Wolford
Despite a not so positive economic climate of late, things are finally on the up, and reaping the benefits of this recovery is Austrian leg wear label Wolford, who despite seeing a minor 2.2% fall in sales have recorded a whopping 104.5% increase in operating profit. The average pair of tights from Wolford might cost around £30, but there is a reason women worldwide are parting with their hard earned money in favour of some slightly more expensive hosiery, in comparison with competitors.
"A few years ago, I decided that I was bloody sick of dealing with rips in my stockings. I decided I was going to risk sinking $52 and buy a pair of black Wolford 80 denier matte tights," Lauren Sherman of Fashionista explains. "You know what? It was worth it. I only buy Wolford now, and one or two new pairs a year instead of ten. I've figured I'm actually saving money. And my legs look way better." Reason enough to pay the extra money, then? It seems Wolford deserve the increase in profit, and if more women find out the secret behind tights minus the ladders, we expect to be reporting something similar this time next year, too.