When it comes to a make-up artist-model collaboration, it doesn't get much better (or bigger) than Pat McGrath and Jessica Stam. This week Cover Girl - to which McGrath serves as Global Creative Design Director - announced that the pair are working on a series of 'how-to-videos' and the first shoot took place this week.
The make-up tutorial idea isn't a new one. Just type those words into YouTube and you'll find a long stream of wannabe make-up artists demonstrating how to achieve celebrity make-up looks. The most famous of the bunch is Lauren Luke whose YouTube page has experienced a whopping 113 million views and helped her secure a regular stint on British morning show, 'This Morning'. What Cover Girl's latest project has that Luke doesn't is McGrath. She's responsible for the most memorable make-up looks in the world for brands like Dior so if there's anyone that you want to get make-up tips from, it's her.
Just in case you're interested, yesterday the official campaign shot for Justin Bieber's debut fragrance was revealed. Shot by Terry Richardson, the ad features Dree Hemingway whispering into the singer's ear who looks completely unfazed by her seductive efforts.
The print ad for the fragrance, titled 'Someday', has been supported by a YouTube channel - after all, Bieber has had the biggest number of YouTube visits compared to any other artist - where videos include the full commercial and behind-the-scenes clips.
When Lady Gaga released 'Just Dance', a wave of YouTube video tutorials appeared, demonstrating how to create the perfect Gaga lightning bolt. Then came 'Poker Face', and with that a number of video tutorials on how to back-combing yourself the best hair bow in town, and since those early beginnings we have seen the eccentric performer rack up some crazy costumes, and with it, some crazy fads.
Whilst you might think that the smoking cigarette sunglasses she sported in the 'Telephone' video would be her most dangerous get-up, or the insane lobster-claw shaped McQueen Armadillo heels from 'Bad Romance', you would be wrong. In the very same video as the Armadillo heels made an appearance, Gaga created a fad that experts have warned could cause blindness - her doe-eyed look from the infamous video has sparked a frenzy of fans wishing to put their sight at risk to recreate her wide-eyed look by ordering illegal contact lenses all the way from Asia.
Confederacy, the chic LA boutique has forged an exciting collaboration with Calvin Klein - and Clueless! fans get excited, Cher's infamous little white dress is being reincarnated. The partnership came about after owners Ilaria Urbinati and Danny Masterson became friends with Francisco Costa, with Urbinati unable to hide her adoration for the Calvin Klein brand.
"It was love at first sight," she recalls of the meeting, "I sort of geeked/fan-ed out on him and went into a spazzy explanation of how my formative-years love of Calvin was partly based on the little white Calvin mini dress Alicia Silverstone wears in Clueless! I renacted the scene for him (you know, "Cher, what are you wearing?" "A dress!" "Says who?" "Calvin Klein!" "Well, go put something over it!" "Duh, I was just going to!" and then she comes out with the clear trench). So of course I said, Francisco, you need to remake that dress."
After Urbinati's enthusiasm and a few watches of the said scene on YouTube, Costa was persuaded and the legendary dress remade, with the original pattern obtained from the warehouse in Italy. To the delight of the LA label, Confederacy are the first to carry the limited-edition dress, which will be available for $915 in-store and at shopconfederacy.com alongside the rest of the Calvin Klein Collection.
Ashton Kutcher has plans to use the internet for more than Tweeting: He's bringing back his canceled series, 'The Beautiful Life', to air on YouTube. His show dedicated to modelling and the fashion industry was cancelled after just two episodes had aired on the CW, leaving three more unseen. So the series - starring Mischa Barton, Elle Macpherson and Sara Paxton - has been revived in webisodes.
“What we feel like we’re doing is creating, in some ways, an industry first,” Kutcher told Reuters. “A show that couldn’t find its legs on television, we believe can find its legs on the Web." The first five episodes of 'The Beautiful Life' popped up on YouTube yesterday, and as for now, it's unclear whether more will be filmed.
In the Czech Republic this weekend, I found myself - against my better judgment - in a black-light theatre. Which basically means I sat horrified, with my eyes bugged out, while people "floated" through the air and neon-coloured 2-D buildings danced across a stage.
Matthew Williamson's online video to promote his already released H&M range won't leaving you petrified, but it's quite the psychedelic surrealist, this one. Unless you feel your life is boring because, while riding your pink horse and dodging meteors, you've never seen a fashion designer rise out of a crater to save you. Because in that case, you will so relate.
Landing a make-up line was not what Lauren Luke had in mind when she started up her own YouTube channel two years ago. But that is exactly what the single mum has landed after attracting over 39 million views to her channel of make-up tutorials.
Although not the first to try this out, Luke has overtaken her competitors. Why? Her tutorials provide an easy step-by-step guide to acheive the looks of celebrities like Leona Lewis, Rihanna and Amy Winehouse. She manages to mix simple steps in an approachable relaxed way with humour and wit.