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October 08, 2009

Behind The Scenes At Fashion Week With: Dolly Jones


Welcome to the sixth and final leg of our six part Behind The Scenes at Fashion Week feature. Over the last six weeks we've spoken to two of London's leading fashion PRs, Nell Trotter and George MacPherson; Anthony Gordon, Director of Scouting and Communication at Premier; Sarah Wilkinson, Head of Design at ASOS and famed DJ, Sam Young. Before Fashion Week, The Fash Pack had the pleasure of talking to one of nicest women in the business, VOGUE.com editor Dolly Jones.

In the interview, Jones reveals which designers she's keeping her eyes on this season and what makes London Fashion Week so special.

The Fashion Pack: How does your job change during the fashion week season?

Dolly Jones: I’m hardly in the office during the shows – I watch as many as I can fit into the day and report on them straight away so that the catwalk reports are live on the site within an hour of the show finishing. During Milan and Paris, I’m out there doing the same thing – but on my Blackberry in touch with the team constantly. It’s exhausting but an amazing, whirlwind change from the rest of the year when I’m much more office-based.

Read more after the jump

September 10, 2009

Behind The Scenes At Fashion Week With: Anthony Gordon

Welcome to the second installment of Behind The Scenes At Fashion Week. This week, The Fash Pack caught up with Premier's Director of Scouting & Development, Anthony Gordon.

Dubbed "The Beauty Hunter", Gordon is responsible for scouting some of the UK's most successful models. Since joining Premier, his discoveries have graced the covers of British, American, Italian, Australian and Russian Vogue and have appeared in countless ad campaigns including Gucci, Ralph Lauren and Calvin Klein.

In this interview Anthony takes us through his life during the fashion week season and sheds light to the ingredients of a successful runway model.

Read the interview after the jump

September 02, 2009

The Fash Pack Present....

Behind all of the glitz and glamour of fashion week, the celebrities and all of the parties lie the people that really make this event happen. These are some of the most important figures in the fashion industry that help define this event.

Over the next 6 weeks join The Fash Pack as we interview leading figures such as a Vogue editor-in-chief, the Director of booking at a big modeling agency, fashion's favourite DJ and two of London's most acclaimed PRs.

Check in every Thursday for a new interview
Behind-The-Scenes At Fashion Week



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