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September 02, 2011

Quote Me: According To Jennifer Starr, Model Casting Is Getting A Lot More Diverse

Things have changed dramatically, but we still have a ways to go. Years ago, if you looked at an agency's roster, maybe 2 percent was black and 1 percent was Asian. I am not faulting the agencies, though; if there was demand, there would have been more. Today, if you open up the newest issue of Vogue, you'll see Joan Smalls, Liu Wen, and Arlenis Sosa representing the most prestigious beauty brands in the business. The challenge for fashion brands is to understand what is considered "cool" in Tokyo, as that’s different than London or Austin, Texas. We have to piece together an inclusive casting of people, but stay on point with the message of the brand. Now, as casting directors, we have to cast our nets further by traveling ourselves or using social media to find that tattooed skater boy who is just as likely to come from Singapore as he is from Bushwick.

<p>She told The Cut



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